Jeff Bezos Essay

Jeff Bezos is an American entrepreneur who was very influential in the growth of e-commerce. He is the chief executive and founder of Amazon.com, Inc., a company that began as an online merchant of books before it expanded to a wide variety of products. Amazon.com is the largest retailer on the internet and the model for internet sales. According to Drexler (2007), Bezos began his early career in house school. He developed the Dream institute which promoted creative thinking among the young students. He graduated in 1986 from Princeton University with two degrees, computer science and electrical engineering. In 1990, he joined D.E Shaw & Co. where he became the vice president. In 1994, he quit the company and opened a virtual bookstore in Seattle, Washington. He worked from his garage for a while as he developed the software for his site which he named Amazon.com. The greatest challenge for the company came in 1995, when Bezos needed money to launch his company. He needed $1 million to keep the company running for at least 2 years. It was very challenging because he needed the whole $1 million at once. According to him, this was a time when the company could have collapsed even before it got started. It was difficult for investors to fund his idea because they were skeptical about the potential of the internet. Ultimately, he managed to raise the whole amount from about 20 angel investors. Another challenge was convincing people to buy products via the internet when they could make a special order from retailers and get the product at their door step. In addition, every retailer streamed online (Drexler, 2007). Because of the competition, the company’s market capital dropped from $32.1 billion to $8.9 billion in six years. Some people even called it â€Å"Amazon.org† because it seemed like a non-profit company. Bezos is eager to maintain the success of his business for many years. Kendrick & Vershinina (2010) assert that he created an excellent brand that strives on adapting to the evolving business environment and constant growth. He believes that if customers get a great experience from a retailer, they will definitely tell others about it. Therefore, the word of mouth is a great marketing tool. He has been described by many as a laughable and goofy individual, a personality that is carried to the work environment. He keeps the employees happy but ensures that they accomplish  the company’s goals. However, his word is always final. As much as everyone is allowed to be innovative, the final decision comes from Bezos. This kind of leadership limits what the executives can do but that is the culture at Amazon. One of the former employees alleged that Amazon.com is to some extend run as a sole proprietorship (Kendrick & Vershinina, 2010). The culture of Amazon promotes openness among all employees. The top management, including Bezos, supports this culture and every other employee adheres to it. It has allowed everyone to share any innovations and different ideas that would make the company better. Because of the advance, a customer can use his previous payment information to buy other products, through the one-click ordering technology. Bezos management style is customer-centric (Marques, 2007). The company understands that it is all about providing what the customer wants. According to Daft & Marcic (2010), Bezos’ management style also ensures that the leaders keep their egos in check. The needs of the company come before the management’s whims. Nonetheless, he also ensures that the management works together to improve the brand and leadership style. Weekly management meetings are held for four hours. The executives are expected to make presentations regarding new products, pricing strategies, technologies, or cost-control measures in the company. He then asks questions to his satisfaction. Therefore he is very strict and precise on what should be done. He asks for every possible form of evidence or data on the problem being tackled. As a leader, he is also persevering and hardworking. Despite all the struggles he went through to begin his company. He persevered and worked hard to remain competitive. In fact, he argues that most investors give up too quickly. If he had given up, he would not have managed to raise $1million to launch his company. Moreover, he believes that ownership matters when building a good company (Marques, 2007). The owner of a company thinks long-term unlike an employee who thinks in terms of his salary. Therefore, the owner is able to plead passionately to ensure that his ideas and projects succeed. His hiring bar is raised higher. When hiring, he looks for people he can admire and learn from. Therefore, he looks for the best employees and does not compromise on the right skills and quality of work. However, Bezos asserts that Amazon is not always keen on what will happen in the next quarter. The company is willing to invest in an employee and wait to reap the benefits in future. Furthermore, he only spends money on the issues that matter. For the company’s headquarters in 1990s was located on Seattle’s skid row. Even when the company was worth about $500 million, the company was still located in the same building. Bezos believes in spending money on things that matter (Daft & Marcic, 2010). Nonetheless, there is the ‘Just Do It’ award that is given to employees who come up with positive innovations for the company (Thompson, 2011). It encourages employees to be creative. He also encourages innovation by hosting monthly lectures from renowned scientists. The lectures are aimed to spark new ideas in the employees that could revolutionize the company. However, he also decides whether or not an employee can pursue a new idea. The company also has special days where employees can come to work with their children. There is a special room where children can play games as their parents work. He uses the top-to-bottom management style. In some instances, he personally manages a project to make sure that it is done to his specifications. He believes that every manager or leader has to spend some time in the trenches. Therefore, it is his responsibility to oversee activities in the company, ones in a while. In fact, every year he spends a week at each of the company’s warehouses checking on how things are run and looking for better ways to improve the company and make more profit. Ideally the working environment at Amazon is dominated by Bezos (Thompson, 2011). According to Goethals et al. (2004), the partnership strategy at Amazon has also been very successful. The company partnered with various companies like Drugstore.com, Pets.com, Kozmo.com and living.com among others by buying an equity stake in the companies to share their prosperity. Additionally, it  charged them placement fees on the site to promote the sites. Therefore partnerships have helped the company to make more profits and attract more customers. Bezos has greatly impacted the business world because of his wisdom and innovation. He was intelligent enough to quiet a good paying job to start his own from scratch. Although he began with selling books, he now dominates the internet with his company, Amazon.com. He also revolutionized shopping. Currently, every item, from a toothbrush to a car can be bought online because of his innovations. He is also known for contributing towards politics. For instance, in 2008, he contributed towards $100,000 to the Democrats to ensure that the income tax initiative in Washington was defeated. Anders, G. (2012, April 4). Jeff Bezos reveals his no. 1 leadership secret. _Forbes._ Retrieved June 16, 2013, from http://www.forbes.com/forbes/2012/0423/ceo-compensation-12-amazon-technology-jeff-bezos-gets-it.html Lyons, D. (2009, Dec 20). The customer is always right. _Newsweek Magazine_. Retrieved June 16, 2013, from http://www.thedailybeast.com/newsweek/2009/12/20/the-customer-is-always-right.html Northouse, P. G. (2013). _Leadership: Theory and practice._ (6 ed.). Thousand Oaks, California: Sage Publishing. The World’s Billionaires. (2013). Retrieved June 16, 2013, from http://www.forbes.com/profile/jeff-bezos/

Export Assistance and Incentives

Export incentives Devices used by countries to encourage exports. These can include tax incentives for exporters, allowing them exemptions from the normal provisions of anti-monopoly legislation, preferential access to capital markets, priority Developing countries have started manufacturing industries only recently. As a result, their cost of production generally tends to be high because of the following reasons: ? Total market availability within the country is small with the result that the economies of large-scale production cannot be reaped. Productivity of labor is low because the level of mechanization as compared to that in the developed countries is low. ?Manufacturing units in developing countries, being small and new, have considerably less expertise in the field of international marketing and because the volume of exports is low, the per unit cost of trade promotion expenditure tends to be high. India has to raise higher resources for development which has to be done thro ugh a number of indirect levies which tend to push up the overall cost of production.Most developing countries have, therefore, resorted to a number of export promotion measures. India has also been providing export assistance to Indian exporters. However, the WTO Agreement on Subsidies and countervailing duties does not allow specific types of export subsidies. The Government of India is, therefore, removing those export incentives which are not WTO compatible. NEW SYSTEM OF EXPORT ASSISTANCE: From 1992, export incentive system in India has been made simple. There are essentially three major incentives.These are: (1) Market-based Exchange Rate; (2) Fiscal Concessions, and (3) Facilities under the Export-Import Policy. These are discussed in detail below: MARKET BASED EXCHANGE RATE: For long, external value of the rupee was managed by the Reserve bank of India (RBI) by pegging the value of the rupee to a basket of currencies. RBI used to keep the value of the rupee at a level which was higher than the real value. In the post-Economic Reforms period, the Government of India decided to abolish all direct incentives to exports and promote exports through the exchange rate mechanism.Accordingly, the Liberalized Exchange Rate Management System (LERMS) was introduced. Under this system, there were two exchange rates: one official rate which was determined by the RBI as was the practice earlier; and second, a rate which was quoted by the banks based on the demand-supply position. Exporters had to surrender 40 per cent of their foreign exchange earnings to banks and could sell the residual 60 percent at the market rate which was normally expected to be more attractive than the official rate.Through this mechanism the Government hoped to achieve two objectives: First the difference between the market rate and the official rate would provide enough incentives to the exporters. Second, this would introduce a self-balancing mechanism for the balance of trade, because only that much imports could be made which could be financed through the market i. e. the resources available through the 60 percent account. One year’s experience revealed that rupee remained stable in the international market. This gave to the Government for full convertibility on the trade account.Accordingly, rupee was made fully convertible for export-import transactions in March 1993. This would provide more financial benefit to the exporters as under the LERMS, they had to surrender 40 per cent of their receivables at a discount which averaged about 15 per cent when LERMS was in operation. Since March 1993, the exchange rate of the rupees is fully determined by the demand supply conditions in the market. Under such a system, exporters will get benefit when rupee depreciates while importers will lose. When rupee appreciates, the balance of benefits will be just the reverse. TAX CONCESSIONS: a)In the computation of total income, Section 80-HHC allows a deduction of the whole of the profit derived from the export of goods or merchandise. The requirement of minimum tax contained in Section 115-J does not apply to exporting corporate assesses. This benefit is also available to supporting manufacturers exporting through Export/ Trading Houses provided that the amount of deduction claimed is retained as a reserve for the purpose of the business of the assesse. However, the budget for the year 2000-2001 has reduced this exemption by 20 per cent every year to be phased out in five years. b)Exemption from taxation of the profits from overseas projects to the extent of 50 per cent. (c)Exemption from taxation of 50 per cent of royalty, commission, fees or any similar payment obtained from the exports of technical know-how and technical services. (d)A 10-year tax holiday for 100 per cent export-oriented units and for units located in Free Trade/Export Processing Zones. (e)Discounted rates of customs duty on imports of selected items of machinery for export produc tion. ? EXPORT ASSISTANCE AND INCENTIVES AVAILABLE TO THE EXPORTSExport assistance and a variety of facilities and export incentives available to the Exporters are given in mindset and more aggressive approach is needed to develop technology. Export capabilities and to enhance such exports. These may include better Management of trade policies at international level, simplified procedures, better Incentives for high value-technology incentives exports etc. Export incentives can play an integral role in developing export capability and can encourage exports by providing financial assistance to exporting companies to enable them to compete effectively in international markets.For South African industries facing exchange rate fluctuations and constant threats of competitors in other developing markets, tools to enhance global access to key markets are imperative. In addition to benefits available under the African Growth and Opportunities Act (AGOA) (legislation passed in the United St ates of America), bilateral trade agreements such as the one between South Africa and the European Union, the General System of Preferences (GSPs), the Department of Trade and Industry (DTI) and the International Trade Administration Commission (ITAC) provide assistance ranging from marketing support to export credits. The primary export incentives currently in operation in South Africa include: ? Export marketing and investment assistance scheme (EMIA) ? Tariff Restructuring Program, ?Sector Assistance Scheme (SSAS), ?Rebate Provisions ?Export Credit and Foreign Investment Reinsurance Scheme (ECRS), ? Duty Credit Certificate Scheme (DCCS), ?Motor Industry Development Program (MIDP), ?Sector Partnership Fund, ?Export Credit Incentives and Export Finance. EXPORT MARKETING AND INVESTMENT ASSISTANCE SCHEME (EMIA)The purpose of the EMIA scheme is to partially compensate exporters for certain costs incurred in respect of activities aimed at developing export markets for South African pro ducts and to recruit new foreign direct investment into South Africa. Additional benefits are awarded to small, medium and micro-sized enterprises (SMMEs) and businesses owned by the previously disadvantaged. The financial assistance is in the form of reimbursement and is not a pre-paid benefit.TARIFF RESTRUCTURING PROGRAM: By virtue of South Africa’s World Trade Organization (WTO) membership, import tariff levels are also being reduced and the import tariff listings are being simplified by reducing the number of tariff headings. Export incentives relate only to the export of goods destined for recognized export markets, which in general means to countries outside the Southern African Customs Union (SACU). SECTOR ASSISTANCE SCHEME (SSAS)Financial assistance is available to industry sectors with the objectives of developing new export markets; broadening the export base; stimulating the participation of SMMEs in the export sector, promoting black economic empowerment (BEE) and women empowerment within the overall objective of job creation. REBATE PROVISIONS: Is aimed at the promotion of manufacturing and exportation of goods, and are available to certain manufacturing industries in respect of duties applicable to imported goods, raw materials and components used in manufacturing, processing and for export.EXPORT CREDIT AND FOREIGN INVESTMENT REINSURANCE SCHEME (ECRS) Provides exporters with insurance cover against political and transfer risks, as well as commercial and insolvency risks. A special dispensation exists for SMMEs. DUTY CREDIT CERTIFICATE SCHEME (DCCS) This scheme is designed as a temporary â€Å"kick-start† measure to enhance the export competitiveness of certain prescribed textile and clothing products by offering duty credit certificates to qualifying exporters. These duty credit certificates could be used to off-set customs duties payable on import of similar products.MOTOR INDUSTRY DEVELOPMENT PROGRAM (MIDP) Is available to motor vehicle assemblers and component manufacturers and exporters. The programme enables local vehicle and component manufacturers to increase production runs and encourages rationalization of the number of models manufactured by way of exports and complementing import of vehicles and components. EXPORT CREDIT INCENTIVE Financing at reduced rates by the Investment Development Corporation (IDC). An export credit incentive is available to selected expansion schemes expected to result in increased foreign exchange earnings.Financing of credit for exporters of capital goods is also available through the IDC or private-sector merchant banks at reduced rates. ? Credit facilities under the export finance scheme for capital projects: Credit facilities are available to exporters of capital projects under the Export Finance Scheme for Capital Projects to allow them to compete internationally by offering buyers competitive rates denominated in US Dollars. FACILITIES AND INCENTIVES TO INDIAN EXPORTE RS Promotion of export has been a major thrust area of the Ministry of Commerce And Industry for the last three decades.Apart from this. Many other Central/State Ministries have also been involved in the promotion of India’s exports. Many Exports Promotion Councils, Public Sector Undertakings, Chambers of Commerce, Industries’ Associations and Services Organizations are also contributing towards the promotion of Indian exports. The facilities and incentives presently available to the Indian exporters include the Following. MARKETING DEVELOPMENT ASSISTANCE (MDA) The Ministry of Commerce and Industry has a scheme of MDA, which was launched in 1963 with a view to stimulate and diversify the export trade, along with he development of marketing of Indian products and commodities abroad. The MDA is utilized for: Market research, commodity research, area survey and research; Participation in trade fairs and exhibitions; Export publicity and dissemination of information; Trade delegation and study teams; Establishment of offices and branches in abroad; Grant-in-aid to Export Promotion Councils and other approved organizations for the development of exports and the promotion of foreign trade; and any other scheme which is generally aimed at promoting the development of markets for Indian products and commodities abroad.MARKET ACCESS INITIATIVE (MAI) The Ministry of Commerce and Industry has introduced the MAI in April 2001 with the idea that the Government shall assist the industry in R&D, market research, specific market and product studies, warehousing and retail marketing infrastructure in select countries and direct market promotion activities through media advertising and buyer-seller meets. Financial assistance shall be available under the scheme to EPCs, industry and trade associations and other eligible activities, as may be notified from time to time. A small allocation of Rs 42 corer has been made for 2002-03. ?CENTRAL ASSISTANCE TO STATES The S tate Governments shall be encouraged to fully participate in encouraging exports from their respective States. For this purpose, a new scheme â€Å"Assistance to States for Infrastructural Development for Exports† (ASIDE) has been initiated which would provide funds to the States based on the twin criteria or gross exports and the rate of growth of exports from different States. Eighty per cent of the total funds would be allotted to the States based on the above criteria and remaining 20 per cent will brutalized by the Centre for various infrastructure activities that cut across State boundaries, etc.A sum of Rs 49. 5 crore has already been sanctioned for 2001-02 and furthers a sum of Rs 330 crore has also been approved for 2002-03. The State shall utilize this amount for developing complementary and critical infrastructure. TOWNS OF EXPORT EXCELLENCE A number of towns in specific geographical locations have emerged as dynamic industrial locations and handsomely contributing to India’s exports. These industrial cluster-towns have been recognized with a view to maximizing their export profiles and help in upgrading them to move up the higher value markets.A beginning is being made to consider industrial cluster towns such as Tripura for Hosiery, Panipat for Woolen Blankets and Ludhiana for Woolen knitwear. Common service providers in these areas shall be entitled for EPCG Scheme, funds under the MAI scheme for creating focused technological services, priority assistance for identified critical infrastructural gaps from the Scheme on Central Assistance to States. Units in these notified areas would be eligible for availing all the Exim Policy Scheme. The Government of India has framed several schemes to promote exports and to obtain foreign exchange.These schemes grants incentive and other benefits. The few important export incentives, from the point of view of indirect taxes are briefed below: ? FREE TRADE ZONES (FTZ) Several FTZs have been estab lished at various places in India like Kandla, Noida, Cochin, etc. No excise duties are payable on goods manufactured in these zones provided they are made for export purpose. Goods being brought in these zones from different parts of the country are brought without the payment of any excise duty. Moreover, no customs duties are payable on imported raw material and components used in the manufacture of such goods being exported.If entire production is not sold outside the country, the unit has the provision of selling 25% of their production in India. On such sale, the excise duty is payable at 50% of basic plus additional customs or normal excise duty payable if the goods were produced elsewhere in India, whichever is higher. ELECTRONIC HARDWARE TECHNOLOGY PARK / SOFTWARE TECHNOLOGY PARKS This scheme is just like FTZ scheme, but it is restricted to units in the electronics and computer hardware and software sector. ADVANCE LICENCE / DUTY EXEMPTION ENTITLEMENT SCHEME (DEEC)In this s cheme advance licence, either quantity based (Qbal) or value based (Vabal), is given to an exporter against which the raw materials and other components may be imported without payment of customs duty provided the manufactured goods are exported. These licence are transferable in the open market at a price. EXPORT PROMOTION CAPITAL GOODS SCHEME (EPCG) According to this scheme, a domestic manufacturer can import machinery and plant without paying customs duty or settling at a concessional rate of customs duty.But his undertakings should be as mentioned below: Customs Duty RateExport ObligationTimetime 10%4 times exports (on FOB basis) of CIF value of machinery5 years Nil in case CIF value is Rs200mn or more. 6 times exports (on FOB basis) of CIF value of machinery or 5 times exports on (NFE) basis of CIF value of machinery. 8 years Nil in case CIF value is Rs50mn or more for agriculture, aquaculture, animal husbandry, floriculture, horticulture, poultry and sericulture. 6 times expor ts (on FOB basis) of CIF value of machinery or 5 times exports on (NFE) basis of CIF value of machinery. years . Note:- NFE stands for net foreign earnings. CIF stands for cost plus insurance plus freight cost of the machinery. FOB stands for Free on Board i. e. export value excluding cost of freight and insurance. DEEMED EXPORTS The Indian suppliers are entitled for the following benefits in respect of deemed exports: ? Refund of excise duty paid on final products ?Duty drawback ?Imports under DEEC scheme ?Special import licenses based on value of deemed exports The following categories are treated as deemed exports for seller if the goods are manufactured in India: 1.Supply of goods against duty free licences under DEEC scheme 2. Supply of goods to a 100 % EOU or a unit in a free trade zone or a unit in a software technology park or a unit in a hardware technology park 3. Supply of goods to holders of licence under the EPCG scheme 4. Supply of goods to projects financed by multila teral or bilateral agencies or funds notified by the Finance Ministry under international competitive bidding or under limited tender systems in accordance with the procedures of those agencies or funds where legal agreements provide for ender evaluation without including customs duty 5. Supply of capital goods and spares upto 10% of the FOR value to fertilizer plants under international competitive bidding 6. Supply of goods to any project or purpose in respect of which the Ministry of Finance permits by notification the import of goods at zero customs duty along with benefits of deemed exports to domestic supplies 7. Supply of goods to power, oil and gas sectors in respect of which the Ministry of Finance permits by notification benefits of deemed exports to domestic supplies MANUFACTURE UNDER BONDThis scheme furnishes a bond with the manufacturer of adequate amount to undertake the export of his production. Against this the manufacturer is allowed to import goods without paying a ny customs duty, even if he obtain it from the domestic market without excise duty. The production is made under the supervision of customs or excise authority. DUTY DRAWBACK IT means the rebate of duty chargeable on imported material or excisable material used in the manufacturing of goods in and is exported.The exporter may claim drawback or refund of excise and customs duties being paid by his suppliers. The final exporter can claim the drawback on material used for the manufacture of export products. In case of re-import of goods the drawback can be claimed. The following are Drawbacks: ?Customs paid on imported inputs plus excise duty paid on indigenous imports. ?Duty paid on packing material. Drawback is not allowed on inputs obtained without payment of customs or excise duty.In part payment of customs and excise duty, rebate or refund can be claimed only on the paid part. In case of re-export of goods, it should be done within 2 years from the date of payment of duty when the y were imported. 98% of the duty is allowable as drawback, only after inspection. If the goods imported are used before its re-export, the drawback will be allowed as at reduced per cent. ? NAME Yash patel COLLEGE NAME Kamala Mehta College of commerce ROLL NO. 156 PROJECT NAME Export assistance and incentives CLASS T. Y. BCOM (B) ?

Global Warming's effects on Tornadoes in the Mid West Research Proposal

Global Warming's effects on Tornadoes in the Mid West - Research Proposal Example However, it is quite clear that different locations experiences distinct global warming effects. Indeed, Mid-West and especially Oklahoma is prone to global warming effects in form of tornadoes. Purpose Statement The main aim, of this paper is to research on global warming and provide supporting data on the global warming effect on strength and frequency of tornadoes on the mid-west, specifically Oklahoma and surrounding states. The research will provide evidence that indeed global warming has been leading to adverse weather effects like tornadoes in the mid-west during the recent times. In this study, I will define global warming as an independent variable, which relates to extreme changes in global temperatures due to the increase of greenhouse gases such as Carbon Dioxide (CO2), nitrous oxide, and methane due to anthropogenic (synthetic) causes (Union of Concerned Scientists, 2011). I will also define a combination of atmospheric instability and wind shear as the causes of tornado es (Centre for Climate and Energy Solutions, 2013). I hope that my study will seek to establish the correlation between global warming effects and the changes in the strength and frequency of tornadoes on the mid-west with special focus on Oklahoma and surrounding states. ... Many scientists assert that unless we address the causes and effects of climatic changes from global warming, the world is prone to extreme climatic effects. Various researches establish that carbon dioxide and other global warming pollutants are collecting in the atmosphere thus trapping the sun's heat and causing the planet to warm up (Natural Resources Defense Council, 2011). This has led to fast fluctuation of local temperatures in the last 50 years and scientists claim that this may advance to an increase of 3 to 9 degrees in U.S. temperatures if we do not contain the situation (Natural Resources Defense Council, 2011). Notably, droughts, tornadoes, and hurricanes are some of the adverse effects of global warming across the globe (Kunzig, 2013). Ideally, scientists have been trying to establish the relationship between global warming and tornadoes. As a result, scientists have established that indeed global warming may increase or suppress the intensity or frequency of tornadoes across the globe especially in Oklahoma and surrounding states (Kunzig, 2013). Research Questions This research seeks to address specific questions, which include: 1) Is global warming the direct cause of tornadoes in the mid-west United States? 2) If global warming persist what impact will it have on the frequency and strength of tornadoes in the mid-west United States? 3) What effect will tornadoes have on the environment, economy, agriculture, human life, settlements, aquatic life, transport, and health in Oklahoma and surrounding states? 4) What measures can reduce the incidence of tornadoes in Oklahoma and surrounding states? 6) What are the main causes and influencing

COMMENT 2 INT LAW Essay Example | Topics and Well Written Essays - 750 words

COMMENT 2 INT LAW - Essay Example In the case at bar, assuming that the Red Cross emblem was put up to lure soldiers into vulnerable positions, the soldiers can legally fire on the building and against the insurgents occupying the building. Many experts acknowledge that the Red Cross emblem may be used by both conflicting parties. And â€Å"once the unity of the emblem is breached, its protective value –and hence the safety of the wounded and the medical personnel—is threatened† (International Committee of the Red Cross and the Red Cross Crescent, p. 6-7 as cited by McCormack, p. 266). However, as the commander of the platoon engaged in armed conflict with the insurgents, it is my obligation to ensure that no unnecessary harm is visited upon civilians, the wounded, and the Red Cross personnel in the hospital building. Therefore, an air strike on the building would be out of the question because it would potentially bring harm and danger to civilians and medical personnel in the building. The Hagu e Rules of Warfare emphasize that aerial bombardment is legitimate only when directed at a military objective and in case such objective is established, aerial bombardment cannot be carried out if possible harm to the civilian population may be caused (Article 24: 3). The International Committee of the Red Cross Draft Rules of 1956 also sets forth that distinctions should be made between military and civilian objects in warfare. They emphasize that â€Å"the obligation to respect the distinction between military and non-military objectives as well as persons participating in hostilities and members of the civilian population remains and fundamental principle of international law†. Therefore, in neutralizing the situation at hand, I will order return fire via automatic weapons directed to the second floor of the building. If possible, snipers should be called in to fire on the

Small and Medium Sized Enterprises Dissertation

Small and Medium Sized Enterprises - Dissertation Example 5.0 Analysis 63 5.1 Organisation Effectiveness 64 5.2 Entrepreneurial Orientation 65 5.3 Market Orientation 68 5.4 Sales Force Performance 70 5.5 Sales Organization Effectiveness 74 6.0 - Conclusion 80 Bibliography 84 TABLES AND FIGURES TABLE Table 1 - Features of Qualitative and Quantitative Methods 15 FIGURES Figure 1 - Hypothesized Model of Venture Capital FirmPerformance with Regard to Selected EntrepreneurialOrientation Dimensions 33 Figure 2 - Market Orientation Matrix 37 Figure 3 - Top Business Objectives Stemming from Sales 41 Figure 4 - Sales Representative Time Allocation 44 Figure 5 - Average Sell Cycle Length... According to the paper findings in order to better understand the rationale of the preceding statement, the definition of organization is integral. The basic definition describes an organization as â€Å"†¦a group of people intentionally organized to accomplish an overall, common goal or set of goals†. As the discussion declares the preceding offers a mental as well as visual conception that is expounded upon by another definition that states that an organization is a â€Å"non-random arrangement of components or parts interconnected in a manner as to constitute a system identifiable as unit†. The second definition offered by the BusinessDictionary provides an even clearer picture of the workings of organizations in that it states that they are a â€Å"Sequential or spatial (or both) from in which a body of knowledge, data, people, things, or other elements is purposefully arranged†. The organizational unit represents a grouping of people that are brought together to achieve goals, through combined efforts. The foregoing have been brought forth to indicate the complex as well as synergistic relationships that exist in organizations of all sizes, which is even more important in SMEs, due to their size and thus lack of resources to absorb mistakes and problem issues in the highly competitive business arena. Entrepreneurial orientation, market orientation, and sales force performance represent the areas that shall be explored in this study, which shall also seek to address the nature of these relationships, and their impacts in SMEs.

Strategic management study case analysis of AvtoVAZ Essay

Strategic management study case analysis of AvtoVAZ - Essay Example The internal strength and weaknesses of AvtoVAZ including the best ways on how these weaknesses can be converted into strength will also be tackled. Considering the given situation of AvtoVAZ, it is advisable for the company to enter into merger and acquisitions. This strategy will enable the company to meet all the needed requirements such as: having a sufficient fund for a total restructuring, competent leaders and individuals assigned to run the business, and having a group of engineering and car designing experts within the business organization among others within the shortest possible time. In order to prevent losing control over the company, it is very crucial for the company owner to pay close attention to the negotiations of the merger plan. A win-win negotiation with the chosen partner should push through. AvtoVAZ or Volzhsky Automobilny Zavod (VAZ) was established back in 1966. The Russian government used to have a strong hold over AvtoVAZ since it was a state-owned company. For some time, the Russian government imposed strict rule that the local citizens could only purchase cars made by AvtoVAZ to protect its sales and profitability. After AvtoVAZ upgraded its technology in early 1990s, the company began to increase its prices. This made the Russians to switch over the use of imported cars. The company started to lose its market share to imported cars. Four years later, the Russian government decided to privatize the company. Since then, the Russian government withdrew its support to AvtoVAZ. In fact, high taxes made the company experience financial difficulties as early as in mid-1990s. Over the succeeding years, the market share of AvtoVAZ slides down from 90% to 60% in 2004. (Shlyornin, 2004) The tight competition in the Russian car market is expected to become stronger due to the entrants of foreign automobile manufacturers such as General Motors, BMW, Kia motors, France’s Renault, and Japan’s

Ideas of parenting Essay Example | Topics and Well Written Essays - 750 words

Ideas of parenting - Essay Example t children should be left to be with just guidance and not using force to perfect as they are capable of making their own choices and loving them even in adulthood with just the right amount of motivation and guidance and this will build their self-esteem. A Chinese mother controls the lives of her children in every aspect. She acts like a dictator and her parenting style is that of an authoritarian parent. Her children are just supposed to listen and act as they are told and their opinion does not count. In fact according to Chua’s article, children are just supposed to accept everything they are told and not talk back or even question as this leads to negative consequences (Chua, 2011). This is the absolute opposite with the Western mother who lets her children be without using any force on them. Her parenting style can be termed as authoritative and can be compared to a democratic leader who allows the others to make suggestion and just guides them in these decisions or contributes to the ultimate final ruling after negotiations. These children raised by western mothers are allowed to state their opinion, express their likes and dislikes hence coming to a compromise with the parent (Rosin, 2011). Children raised by Chinese parents are not allowed from the word go to be children in the true definition of the term. They are not allowed sleepovers, participate in plays in school, engage in play time with others or even just be allowed to learn from their own mistakes. Their every decision and action is controlled and decided for them by their parent down to the type of musical instrument they will play, what grade they will get and nothing else. These children therefore do not get to develop a positive self-esteem. Some of them later resent their parents for their stolen childhood, they resent the music they were forced to play and even grow up bitter (Chua, 2011). The opposite is true for a western style of parenting. Children are allowed a lot of time to

Lab Report Example | Topics and Well Written Essays - 500 words

Lab Report Example inch from the bottom of the crucible and it was isolated with the help of a glass fiber to make the cooling process of the sample retard. This gave the experimenter enough time to collect the data required (the change of temperature versus time). Every 5 seconds, the temperature was noted until the sample of melted Tin reached a temperature near 150C (10C above the freezing point of pure Tin) in order to prevent the thermocouple sheath from freezing. After the data was collected, a plot of temperature versus time was developed. The plot took the form of a curve, which is the Tin-cooling curve. The curve shows the cooling process,. Abstract: This experiment was directed at determining the melting point of pure Tin. For this purpose, a ceramic crucible containing pure Tin was heated in a furnace up to the temperature that was expectedly above the melting point of pure Tin. Once that was achieved, the sample of liquid Tin was put into a container that was filled with sand. A thermocoupl e sheath was placed into the melted Tin and was isolated with the help of a glass fiber. This retarded the cooling process of the sample of Tin and provided the experimenter with enough time to collect all of the required data (the change of temperature versus time).

Letter to Hospital Adminstration Essay Example for Free

Letter to Hospital Adminstration Essay I am sure you are aware of some of the long standing problems which we are facing within our department and that the difficulties have only increased over the past several years.   The main problems within our division are staff incompetence and lack of resources, and many other difficulties spring from these points. The demands for improved patient services are obvious on hospital, local, state, and national levels, and yet financial and educational endeavors to support our department are pushed aside.    Staff members have been plunged into survival mode, patient care has plummeted, and morale is terrible. It is obvious that we are not practicing state of the art development, including having an overall vision and plan as well as plan implementation.   Ideas in regard to solutions have already been submitted to administration several times, and yet the sympathy we have received has not translated into action. Action is desperately needed in our department in order to provide real care to the patients we aim to serve.   The hospital has the responsibility to function as a dynamic system which operates for the wellbeing of all members.   In order to solve the many problems we face in our department, there needs to be the implementation of several specific measures which serve to restructure the department. Please take attention to the following ideas which are necessary for the building of a competent and adequately funded department, as solutions for our department are desperately needed now: Regular and positive communication between all staff members and associates, including administration. Transparency in regard to the relationships between all staff members and associates, including administration. Defining departmental practice to meet hospital mission and implement a solid mechanism for success. Streamlining of daily work by creation of maps and guidelines. Hiring of qualified staff members. Implementation of educational activities. Commitment to increased resources for items such as beds, labs, and high technology. Recruiting of a senior staff member who is contracted for department development. In looking to the latest research about dynamic hospital systems which are developing in the most progressive ways, it is easy to see what is needed for our department.   McKneally points out that â€Å"the integration of effective subsystems into a well coordinated healthcare system is an achievable ideal. Like a well trained athlete whose brain, nerves, muscles and bones are coordinated to achieve an ideal performance, the final product will require coaching, training, patience and persistence† (2006).   It is important to consider our department as a vital subsystem which must be well coordinated into the hospital system in the goal of optimal health care. It would be wonderful to be contacted as soon as possible regarding a response to the need for concrete action now for our department.   It is not fair for anyone, including administration, staff, associates, and patients, for the current situation to continue.   Health care necessitates the provision of excellent patient treatment, buoyed by successful and high quality staff members and resources.   I am confident that with enough interest being invested into our department, we can emerge as a cutting edge team of professionals within a cooperative hospital system. Best regards,

The Great Gatsby Essay Example for Free

The Great Gatsby Essay F. Scott Fitzgerald, in his classic novel The Great Gatsby, illustrates the American class system in three different categories: the â€Å"old† rich, the â€Å"new† rich, and the â€Å"not† rich. He shows how each class tries to reach the American dream and struggles to remain secure in the life inside America. Fitzgerald depicts the only class that survives is the â€Å"old† rich. In the first place, progressing throughout Fitzgerald’s novel, he derives that Tom Buchanan is inside the class system of â€Å"old† rich, because â€Å"His family were enormously wealthy – even in college his freedom with money was a matter for reproach – but now he’d left Chicago an come east in a fashion that rather took your breath away† (Fitzgerald 6). Tom and Daisy both shared the â€Å"old† rich lifestyle. Their house together was â€Å"more elaborate† and described as, â€Å"a cheerful red-and-white Georgian colonial mansion, overlooking the bay† (6). Tom Buchanan was born into the â€Å"old† rich class system. With the privilege of having that lifestyle, he will always have money to spend. He does not have to work for his pay, and will never lose it. Tom has the ability to live securely, and use his heritance to run away or hide from his problems. Fitzgerald uses Tom’s character to express the usefulness of obtaining money from one’s family wealth. In introducing Tom, Fitzgerald reveals the importance of wealth in the 1920’s by conveying to his readers that money can buy people out of hard times and can be the solution to variable mishaps. Similarly, Fitzgerald sets forth the image of â€Å"not† rich by creating George and Myrtle Wilson. George and Myrtle are â€Å"not† rich because they live in â€Å"the Valley of Ashes† (23). George Wilson is the owner of a beaten-up car repair shop, and is described as a â€Å"spiritless man† (25). Tom and Nick journeyed to the shop because Tom wanted to see Myrtle. The garage was sort of ‘trashy’ and described by Tom, a â€Å"terrible place† (25). The Wilsons are â€Å"not† rich because they have no other means of bringing in money except from George’s garage. His shop produces an average amount of income, where back in the 1920’s was considered â€Å"not† rich. By the relationships formed throughout the novel, Fitzgerald expresses that being in different classes does not uphold and troublesome relations, and that people can still be together. Fitzgerald shows this when he sets up Tom and Myrtle’s affair. The â€Å"not† rich, according to Fitzgerald, never survives the American Dream. Finally, Jay Gatsby, originally known as James Gatz, is of the social class â€Å"new† rich. Jay Gatsby has not always been rich. As a child, he was â€Å"not† rich and he strived to earn more money as he grew with age. People he associated with, who attend his parties, describe him as a â€Å"bootlegger† (61). A young lady said â€Å"one time he killed a man who had found out that he was nephew to Von Hindenburg and second cousin to the devil† (25). With his money, he threw numerous parties. He had orchestras, caterers, lights, everything extravagant and luxurious. Gatsby becomes very wealthy throughout his life, but it is unknown how. Even though Gatsby held luxurious parties, he was never well liked and never received Daisy’s attention. The wealth in Gatsby’s life never made him a happier person and never truly satisfied him. Fitzgerald used Gatsby to symbolize the â€Å"new† rich. The â€Å"new† rich is hard to survive in due to overwhelming amounts of irregular income wealth. It takes a lot of time and effort to maintain that money because it comes untraditionally; the money is also unsecure and is not backed by any type of insurance. Gatsby did not end up surviving in the â€Å"new† rich lifestyle. He finally realizes that ‘money doesn’t buy happiness’. Fitzgerald uses his characters Tom, the Wilsons, and Gatsby in his novel The Great Gatsby to illustrate a detailed image of the American class system. He portrays that the only way to survive the American dream is to have secure wealth backing up one’s life. Even working for one’s earnings. And becoming rich does not guarantee survival, let alone the people who don’t become rich at all. Fitzgerald’s point-of-view concludes that there is on one way to remain in existence†¦ to be born rich.

Marketing For A Non Profit Organisation Commerce Essay

Marketing For A Non Profit Organisation Commerce Essay A non-profit organization is used to depict an organization that exists to accomplish some other objectives than the usual objective profit return on investment or market share (Lamb, 167). In both cases, service business and non-profit organizations are involved in the marketing of services and regularly call for the customers to be there in the course of the production process. Both business and non-profit organization services vary widely from different producer and form time to time even from the same producer. Marketing as regards non-profit organizations is the attempt made by non-profit organization to convey equally fulfilling interactions with the intended markets. Whereas, these organizations differ in complexity and function and operate in varying settings, majority perform some the following functions; recognizing customers they aspire to serve or attract but they regards them as clients, members or patients, stipulate their objectives openly, make a decision what to charge for but use such terms like rates, fees, donations, fare or tuition, plan events that establish where they will located be and where services will be given and communicate about their accessibility by use of brochures, announcements or publics. Frequently non-profit organizations involved in the above named functions do not become conscious they are involved in marketing (Lamb, 167). Marketing in non-profit organizations Marketing is unusual idea for majority of the non profit making organisations. Non-profit organisations are required to understand that marketing is more than just the old sense of selling or getting donations (Blythe, 54). In non -profit organisation, marketing is a means of fulfilling the desires of the consumer and donor. Among the steps a non-profit organisation should take in order to achieve it marketing goals include; identifying the organisations marketing targets facilitates the organisation to discover opportunities and explore them. The identification of marketing targets gives the organisation information required to concentrate on buyers that are interested in what the organisation is offering. Among the three prime areas a non-profit organisation should recognize while creating a marketing strategy include, market goals, communications target and buying target. The target market is who the organisations marketing efforts are focused on. The target market is also the group which the organisation would like to sell its products or services to. This is a group who have an attention in what the organisation is offering. The target market of anon-profit organisation can be divided into segments which can include population, age groups or income levels. The purchasing target of an organisation is used to depict the persons or businesses which are contained in the organisations target market and require the organisations products or services and can actually manage to pay for it. The method of informing the target customers of your products is the communication target (Blythe, 56). Communication target is also used to refer to the various methods or styles employed by the organisation to get to the identified target market. In coming up with marking plans, marketing managers of non-profit organizations must make many choices. These alternatives might include adjustments to programs, adverting, changes in public relations and collaboration with partners. Marketing managers normally make choices on those elements to which they have command of such as the amounts to be apportioned to marketing. These factors are known as convenient variables since they can be altered by the marketing manager. Under normal situations, many forces work outside the control of the marketing manager, such as new laws or environmental changes. These factors are regarded as uncontrollable variables. Managers involved inn marketing planning must make decisions about which controllable variables to control for them to accomplish organizational objectives. Marketing orientation of non-profit organizations A non-profit organization has a marketing focus if it depends on marketing strategies to accomplish its goals. A non-profit organization with a marketing focus employs the array of marketing tasks to gain funds and develop good relationships. When a non-profit is marketing focused, its different units and programs are coordinated to further the mission of the organization, achieve the goals of the organization and communicate a reliable and focussed message to clients , donors volunteers and target public. When all units of a non-profit organization work towards a familiar ambition, there is unity and focus and this result to higher success and steadiness eliminating lack of focus on the purpose. In addition, when all units of an organization are working in harmony and delivering a steady message outwardly, vital areas obtain a clear understanding of the organizations uniqueness and value. A marketing focus enables the non-profit focus outwardly and the staff will focus on their acti vities and their programs. Non-profits mission statement. The mission statement of a non-profit organization should be short and very clear to the point and it should also outline the extent of the organization and should also be realistic, unique, appealing. In addition, a non-profits mission statement is required to spell out three magnitudes of an organizations extent that include; the intended public who the organization intends to serve, the needs of the intended public and the technologies which the non-profit will employ to meet the needs of the publics. The feasibility aspect of a non-profit mission statement describes that it is required to really be capable of accomplishing its mission with the available resources. Furthermore, non-profit mission statement is required appealing to the staff of the organization and volunteers, motivating them by hard work and impediments that are likely to occur. Finally, a non-profits mission statement is required to be exclusive to the organizations it is defined fo r. The general mission of a non-profits and any future planned to the undertaking should be issues to be dealt with the management or directors of the organization. Mission statement should be not be prone to recurrent changes and should be drafted such that technological, market or environmental changes do not occasion for radical redefining. Change in a non-profit organizations mission statement should only be done if only required to preserve reliability and significance. Strategic objectives to accomplish mission in non-profit organization When managers of non-profit organizations are pressured to control resources, get fund s and develop programs to accomplish the mission like saving lives, reducing disability or distributing food. They are required to begin by conducting a strategic analysis of the market to have a clear understanding of what the market requires perceptions, morals and competitiveness. Form an in-depth result of market analysis, the mangers can then be capable of setting the main strategic objectives of the organization. The strategic objectives of a non-profit organization declare the where the organization is focused towards. Strategic objectives need to be clearly stated with marketing and other goals at the lesser units of the organization. Strategic objectives should be drawn in a hierarchal order beginning with the most important to the least importance. The strategies should be equated in numerical values so that their accomplishment can be evaluated without bias. The strategies should also be practicable and dependable with light of the resources available. After developing the organization strategic objectives, then each of the units within the organization should have its specific objectives defined to meet part of the organization objectives depending on its role and competence. The procedure should be repetitive at all levels of the organization, so that it bring into line personal goals to departmental goals and departmental goals to unit goals and finally unit goals matching with the whole organization goals (Wymer et al.,31). Tactical marketing and planning in non-profit organizations The top management teams of non-profit organizations as well as the board of directors are involved in making choices concerning the future direction, objectives and goals of the organization. This engagement is regarded to as strategic planning. Marketing strategies include such activities like, event organizing, marketing study, fund raising, public relations and advertising. A non-profit organization utilizes strategic marketing through coordinated and integrated use of marketing tactics to accomplish its objectives (Kolb, 87). A strategic marketing plan describes a comprehensive plan of marketing activities to be executed over a given period of time to facilitate a non-profit organization to accomplish its objectives and goals. Strategic marketing planning for a non-profit organization involves the practice of collecting information and creating procedures to develop the strategic plan of marketing. Managers of majority of non-profit organizations in the past have not been engaging in strategic planning since they had not had formal training in business field or prior knowledge in that field. The other reason is because non-profit mangers normally start off the organization with a few employees and volunteers who are involved in doing much of the work in initiating the non-profit and non-profit managers believe they do not have time to commit in strategic analysis and planning (Wymer et al., 89). Strategic analysis and planning is very vital for non-profit organizations since they are also concerned about effectiveness and efficiency in selection about spending their resources. With increased competition and requirements for responsibility, having a plan based on through analysis of market is a requirement. In addition, plans enable non-profit organizations to coordinate activities for a given period of time such that activities that need to be accomplished ahead of others are done on time (Wymer et al., 89). Plans facilitate non-profits to set timescales for their various projects and activities. Successful plans should not only be based on market analysis but should also be distributed all through the organization and when everyone has access to the written plan non-profit witness better communication all through. With plans which have in-depth strategic analysis assists in keeping non-profits concentrating on their mission, and preserving the reliability of their organizat ion instead of swaying away due to short term goals. Strategic marketing and analysis planning for non-profit Need-focussed orientation analysis, in this step the strategists required to expose the effect of non-profits present situation. Information, regarding the level of need-focussed situation of non-profit organization can be gleaned by consultation with non-profit mangers, volunteers and employees or by reading past reports (Wymer et al., 101). Managers of non-profit organizations may also enlist the help of volunteers or board members who have knowledge in marketing to assist in the need-focused orientation analysis. New product development process analysis; since majority of offers pass through lifecycles that can easily be predicted for growth to death stage. With a well planned new product development plan in place, a non-profit can predict and evaluate and work through the creation of the best products/ services or programs in addition to or substitute those close to decline. With a formal approach will ensure new concepts are given timely and suitable consideration and the role of coming up with new offers is defined. Analysis of non-profit organization positioning; Since non-profit organizations compete with other organizations for grants, donations and tax monies employees and volunteers, understanding positioning of a non-profit is thus a vital tool for survival and growth. Analysts of non-profits organizations are bound to evaluate the present situation of the non-profit together with the position of its products, services or programs as seen by the current and prospective clients, donors and intended public (Wymer et al., 101). The main goal of positioning analysis is to provide a strategic explanation of what is displayed by perception maps. Analysis of competitiveness of a non-profit organization; If a non-profit organization is not acquainted about each competitor, the search for relevant information will provide at least a bit of information and insight regarding the offers of competitors and activities that can have significance on the non-profits plans. When a market analyst gives out the findings of putting into practice a specific strategy, the no-profit will be able to gauge the real and intended competition response and its results. Analysis of financial status for a non-profit organization; Effective strategic planning requires excellent financial analysis. Accounting for cash flows, margins, breakevens and donations present useful models for planning. Majority f non-profits have specialists in accounting and finance either on their board of directors who aid in financial analysis and the final assessment of choices. Assessment of clients needs in non-profit organizations; Identifying what the clients needs are and where, when and how they can best be met is a vital task. Non-profits clients can be individuals who use the offers of the non-profit or they can be donors. Complex efforts to try to comprehend the needs of the non-profits client are the reason why clients of their own needs differing form experts discernment. Apparently, non-profits have an ethical role for the result of the selection about the needs to serve and those not to serve. Defining alternative strategies in non-profit organizations Strategic alternatives are required to include the 4Ps product, place, promotion and price. Every alternative strategy created needs to be the organizations best tactic to that strategic course. For instance, an alternative for health care offering non-profit may be to spread out their offer in another nation, or redefine its offer to include the target public in its country of foundation. Analysts need not to build up strategic alternatives that are similar except where they are for one area. All alternative strategies should be copied from the situational analysis. Marketing mix for non-profit organisations The marketing mix for non-profit organisations include four factors that are controllable which are, price, promotion, product and place, (Wymer, et al., 122). The four variables can also be joined to form market demand and enable dealings and that needs to be considered when it comes to achieving the public targets. The four factors that can be controlled are in most cases known as the 4 Ps, the price depicts the financial or nonmonetary costs, and promotion depicts the marketing communication with the intended audience. By understanding that even non-profit organisations can control these variables, is vital in making choices about distribution of resources. How to define the offer in non-profit organisations According to, (Wymer et al., 123), an offer in a non-profit organisation is used to describe any combination of benefits in a product, service or social marketing program that can fulfil a need or a want of the target market of an organization. In non-profit organizations offers are not easy to recognize since they do not comprise of tangible products and are in most cases, social marketing programs or services. Product offers are often tangible i.e. can be felt or handled or non-perishable and can also be inventoried i.e. stored for future use. On the contrary, services are intangible, inseparable for the provider, perishable and in some cases they vary depending on the provider on their quality and cannot be stored for later use. Marketing of social program is in most cases difficult to define since they are not tangible, consumable, and in separable than services. Marketing of social programs is often a referred to as issues marketing, social ethics marketing or behavioural change marketing. Matrix of a non-profit model Though models were created for business organizations, non-profit managers still have make a decision the most suitable mix of offers to use. The Gomes/ Knowles Customer Value/Mission (CV/M) model facilitates managers of non-profit to analyze their offers in two extents that are directly related to the non-profit and truthfulness to the mission of the organization and the apparent customer value. The Customer Value/Mission model is utilized to address the needs of managers of non-profit organizations to accomplish non-monetary objectives inherent to their missions as well as be focused on the client by considering present and intended public discernment of the offers by the organization. Social marketing programs marketers aim those programs to persuade attitudes regarding health, lifestyle or social behaviour and in due course the behaviour of their audiences. Thus, attitudes that are as a consequence of social marketing programs do not come into existence independently without the target public. Social marketing programs and services are in most cases difficult to describe since they are more undefined than tangible goods. For example, the offer for International Federation of Red Cross and Red Crescent Societies offers characterized disaster management programs, such as disaster management, disaster, preparedness, and response to disaster. In disaster preparedness program may encompass capacity evaluation, vulnerability and better programming initiatives. In addition, both disaster response and disaster management can encompass many subprograms of their own. In marketing for a non-profit organization, the direct consumers of the product or service are known as the client publics while the indirect consumers are known as the general publics. For instance, the student body in a university form its client public while the trustees and the alumni form the general publics (Pride and Ferrel, 375). The client publics are given more attention when an organization creates a marketing strategy. Creating a marketing mix for non-profit organizations. A marketing mix strategy confines the choices and concentrates the marketing activities towards accomplishment of organizational objectives. The marketing strategy needs to encompass a plan for decision making regarding product, promotion, distribution and price. These decision factors need to be merged to serve the aimed market. In coming up with the product, a non-profit an organization in most cases develops concepts and services. Hindrances, may crop up in case an organization fails to classify what it is offering. For instance, Peace Corps, offers vocational training services, health services, society development and nutritional assistance. It also markets concepts regarding international collaboration and execution of the foreign policy of United States. Therefore, Peace Corps, product is complicated to illustrate than common business products. The marketing of services which are intangible requires a more marketing endeavour (Pride and Ferrel, 375). Marketing of information and concepts similarly is more difficult than tangibles and much more effort is therefore required in order to gain any returns. Decisions regarding distribution in non-profit organizations are associated to how ideas and services are to be made accessible to the customers. In case the product in offered is an idea, then the choice of the correct media to communicate the idea will fasten the process of distribution. By nature services, are comprised of assistance, availability and convenience. Accessibility is therefore part of the total service. Making a product such as health services accessible requires knowledge regarding retailing ideas such as the location of the health facility. Creating a distribution channel to manage and enable the movement of non-profit products to consumers is a vital role which requires the overhaul of the long-established idea of marketing channel. There is no incorporation of independent wholesalers, in non-profit marketing situations, since the product flow from non-profit organization to the client. The creation and utilization of ideas and services are in most cases instantan eous. Creating promotional decisions might be the first indication that non-profit organization perform as marketing activities. Non-profit organizations utilize advertising and publicity to be in touch with public and customers. Direct mail remains the major method of raising funds for social services like those offered by Red Cross and Special Olympics. Environmental conservation focussed organizations usually face the obstacle in endorsement materials, on how to commune using environmental friendly materials like recycled paper and atmosphere sensitive inks. Progressively more, non-profits organizations have come to use the internet to access fundraising and promotional objectives by use of email, and soft ware that facilitate accepting internet gifts (Pride and Ferrel, 375). Majority of non-profit organizations are also using personal selling, although using another name. Charity organizations and churches depend on personal selling when they send off volunteers to enlist new members and ask for for contributions. Special occasions to collect funds, offer services and communicate ideas are successful promotional activities. For instance, Amnesty International, held a global concert tours featuring renowned musicians to raise funds and create public awareness of political prisoners around the globe ( Pride and Ferrel, 375). Even though, product promotional practices might need only slight adjustment when utilized to non-profit organizations, the pricing is differing and making of decision is complicated. Among the pricing concepts faced by a non-profit organization include pricing in user and donor markets. The two types of pricing methods utilized by non-profit organizations include, fixed and variable pricing. Under fixed pricing, there is a fixed fee for the users or the price might differ depending on the users capability to pay. In a situation, where a donation seeking organization accepts any donation, then its using variable pricing. In developing marketing strategies for non-profit organizations the broadest description of price need to be used. The financial price or exact dollar value might not be charged in a non-profit item. Opportunity cost is the value of the foregone benefit by giving up one alternating and selecting another. Based on this traditional view of pricing non-profit organizations influences individuals to donate time towards a cause or change his or her behaviour are the paid by the individual. For instance, unpaid assistants who answer telephone calls for a university psychotherapy service or suicide hotline, give up their time which they could other wise have spent studying or doing other things and the income they forego from working in a for-profit organization (Pride and Ferrel, 376). In other non-profit organizations, financial cost is a vital component of the marketing mix. Nowadays, non-profit organizations are raising capital by raising the costs of the services they offer, or have started charging for services which initially were not charging for. Non-profit marketing organizations use marketing studies to establish the kinds of products their target market would be ready and willing to pay for. The pricing strategies of non-profit organizations, in most cases focus on the welfare of the client and public over equalization of costs and revenues. Where more funds are required to cover costs, the organization might plead for contributions or grants Beamish, (Karen and Ashford, 225). In marketing for non-profit organizations, the marketing is geared towards non-business objectives as well as social causes. The marketing uses the same ideas that apply to business situations. Whereas the main beneficiary in a business enterprise is the owners, in case of a non-profit organization, the beneficiary should be the clients, the larger public or its members. The objective of a non-profit organization is to portray its exclusive philosophy. The marketing objective of non-profit organization is to obtain required reaction for the intended public. Creating a marketing strategy for a non-profit organization consists of defining and analyzing the intended market and developing and preserving the marketing mix. In marketing of non-profit organization, the product is in most cases a concept or a service (Beamish, Karen and Ashford, 258). Distribution is aimed at announcement of ideas and deliverance of services and the effect is just a short marketing channel. Promotion is very vital to non-profit organization marketing. Among the promotional strategies utilized by non-profit organization include; publicity, personal selling, and advertising to inform the public and the clients. Distinctive features of non-profit organization marketing strategies In the same way like other business organizations, mangers of non-profit organizations develop marketing strategies to bring about equally rewarding interactions with the intended markets (Lamb, Hair and Mc Daniel, 364). Marketing in non-profit organization is different in various ways such as the goal setting, choice of intended markets and creation of suitable marketing mixes. In the private sector, businesses are driven by the profit goal, and its used as a guideline for decision making and criteria for assessing results. On the contrary, non-profit organizations do not search for profits for redistribution to the owners or shareholders. For instance, the Methodist church does not assess its achievement by the amount of cash left in the offering baskets, but the quality and level of service it has been able to provide. Majority of non-profit organizations are required to offer reasonable, effective and efficient services that take action to the needs and likings of multiple constituents who include the users, donors, politicians, payers media and general public. Non-profit organizations do not evaluate their success or failure in firmly monetary terms Lamb, (Charles, Hair and Mc Daniel, 364). The absence of monetary bottom line and the existence of multiple, different, intangible and in some cases vague objectives make giving precedence objectives, decision making and performance assessment difficult for non-profit managers. Non-profit organizations managers must therefore use different approaches from those used by in the private sector business. Intended markets Three distinctive features associated to target markets are exclusive to non-profit organizations. Apathetic targets, whereas private businesses usually give priority to those markets that are probable to act in response to specific offering, non-profits frequently target those who are indifferent about to receiving their services such as vaccinations, psychological counselling and family planning guidance. Non- profit organizations in most cases are pressured to accept undifferentiated segmentation strategies. In certain cases, they fall short of identifying the benefits of targeting or undifferentiated approach may materialize to present economies of scale and low per capital costs. In other, circumstances, non-profit organizations are strained to provide the highest number of individuals by targeting the average user. The difficulty of creating services that target the average user is that there are few average users thus the approach fails to please any market sector Lamb, (Hair, and Mc Daniel, 365). Balancing positioning, The main role of majority of non-profit organizations is to offer services, with available resources to those who are not effectively served by private organizations. Due to this, non-profit organizations in most cases must harmonize rather than struggle with the efforts of others. The spotting undertaking of non-profit organizations is to recognize the poorly served market segments and develop marketing programs to match their needs instead of targeting the places that might offer higher profits. For instance, a university library might view itself as complementing the services of a public library instead of being a rival to it. Product uniqueness between business and non-profit organizations Instead of having simple products concepts, non-profit organizations in most cases market complicated attitudes and ideas. For instance, need to exercise, or eat correct foods, not smoke tobacco, not to drink and drive. The benefits attained from such ideas and messages are complex, intangible, long term and more difficult to commune to clients (Lamb, Hair and Mc Daniel, 365). Strength of the benefits. The benefit strength of majority offerings by non-profit organizations is weak or indirect. To the general public or consumers, there are no individual direct benefits of donating blood, or even requesting the neighbours to donate money to a charity. On the contrary, service business offers their customers direct personal gains in trade. Majority of non-profit organizations are involved in marketing products that bring forth very little involvement such as (Do not Litter) or high involvement such as (Stop smoking). The range for private sector products is a bit narrower. The traditional promotional tools may not be satisfactory to stimulate acceptance of either high or low involvement products. Place distribution decisions The success of a non-profit organization offering is evaluated by its ability to distribute its service offering to intended customers groups at the time they need it and at a suitable location. For instance, majority of land-grant universities in USA provide extension programs throughout their states in order to get to the general public. In addition, some education institutions also present classes to student in locations outside the campus through interactive video equipment. The extent of a service depends on the fixed facilities required for it to be effective and implications for its distribution. Normally services such as rail, beach skating can only are delivered only a particular point. However, majority of non-profit services do not rely on special services to be provided. For instance counselling only needs the meeting of counsellors and the clients (Lamb, Hair and Mc Daniel, 366). Promotional decisions Majority of non-profit organizations are outlawed form openly form advertising therefore limit their opportunity for endorsement. In some cases, some non-profit organizations do not have the funds to pay for advertisements promotion consultants or marketing staff. Among the few special promotional options available for non-profit organizations include; Non-profit organizations, in most cases look for marketing or advertising professionals to assist them create and execute promotion strategies. In certain situations, a marketing agency gives its service in substitute for potential long term benefits (Lamb, Hair, and Mc Daniel, 366). In most cases services given out freely build goodwill individual contacts and general alertness of the donors organization capability and character. Sales promotion activities that utilize existing services or other resources are progressively more being used to create awareness to the offering of non-profit organizations. In other case, non-profit charities work together with other companies to get promotional activities. Use of public service advertising involves an announcement aimed at support a program of a federal, state or non-profit organization. Contrary to business

Child Socialization :: essays research papers

Children are raised in many different cultures all over the world. As we know, cultures differ from place to place. They have different rules, values, roles, and even communication patterns. An example of this would be a French person greeting someone, and an American greeting someone else. The French say hello by kissing each other on both cheeks. As Americans, we tend to shake hands. These things are what determine how a child will turn out after being brought up in that culture. Children growing up with Anglo-European roots are taught to value their independence, boldness, equality, achievement, self-help, and self-directedness. All of these values significantly affect the family. They believe in family privacy because it is said that families will be allowed to raise their children as they see fit. The only time that this is interfered with is when the parents neglect or mistreat their children. Individualism is also another highly valued trait. Those who subscribe to such thought believe that individual growth is essential to a well-balanced approach to life. It should be noted however, that equality amongst others is essential as well. Those who have come before us have worked extremely hard to gain equality in this country and it should be cherished. Life as it was once known has changed due to the vast amount of modernization and blending of cultures that has occurred within the past 30 years. People talk, walk, and dress differently with a steady eye always toward the future. Success now based on power and resources, especially money. Each individual is expected to do his or her best and is often thrown into the arena of fierce competition in which he or she is encouraged to flourish. Families communicate differently within themselves. For example, at dinnertime my whole family will sit together and talk about how the day was. All day long, everyone is out doing their own thing but at dinner the whole family comes together. This is the time of day that they set aside to communicate amongst each other. Other families might just see dinner as just another meal. Instead of sitting together around the table, they might all just come in, take their dinner, and go where they want to eat it. The kids might go in the family room and watch television while the parents sit in the kitchen. This differs for every family.

Dinosaurs Essay examples -- essays research papers

Just as most dinosaurs are believed to be wild and mean, most are. Unlike the wild and ferocious Tyrannosaurus Rex, the Velociraptor, is a smaller, agile dinosaur. The Brontosaurus can be found with the bigger, more gentle dinosaurs. The Tyrannosaurus Rex, Velociraptor, and Brontosaurus differ greatly in their body structure, diet, and discovery.   Ã‚  Ã‚  Ã‚  Ã‚  The Tyrannosaurus Rex was a very large dinosaur. Measuring 50 feet long, the Tyrannosaurus stood over 20 feet tall. The head of the Tyrannosaurus was five feet long and filled with large teeth that were seven inches long each (Benton 125). Having a very large skull put a tremendous strain on its body, so to counterbalance its weight, the tyrannosaurus had a strong attachment of backbone to pelvis which allowed its body to pivot at its hip (Wilford 142). With its body balanced right, the Tyrannosaurus walked on two legs, and it had two very short arms.   Ã‚  Ã‚  Ã‚  Ã‚  The Tyrannosaurus was one of the most feared dinosaurs. The word Tyrannosaurus means â€Å"tyrant reptile†. Since the Tyrannosaurus Rex was a meat-eater, its teeth were shaped in zig-zag form which allowed it to cut through meat like a steak knife (Benton 161). It mainly relied on its strength when catching prey. Because it could not swim, many of its prey would run for shelter into water. Also, the Tyrannosaurus Rex was able to take big breaths due to lots of lung capacity, but it tired easily and could not put up much of a chase when its prey ran. (Monatersky 287).   Ã‚  Ã‚  Ã‚  Ã‚  The Tyrannosaurus Rex was an exciting discovery. It was found during the Bone Wars, a period when Paleontology was very popular and competitive. It is believed to have been discovered by Robert Plot during the 1800’s (Benton 128). The Tyrannosaurus lived during the Late Cretaceous Period (Benton 124). This dinosaur was first believed to be cold-blooded, but now many scientists believe that it was warm-blooded and possibly evolved from birds.   Ã‚  Ã‚  Ã‚  Ã‚  Although very small, the Velociraptor was very agile. The Velociraptor was six feet long and four feet tall. This dinosaur was lightly built which allowed it to run fast and jump swiftly. Unlike most dinosaurs, the Velociraptor had long arms which allowed them to be more useful (Benton 126). On the foot of the Velociraptor was a three inch claw which w... ...aves, grass, and other plants. Using its long neck, it would stretch to the top of trees and eat the leaves off the branches. The jaw muscles were very strong, and were used to strip bark off trees and to break branches (Benton 163). Its mouth was filled with 2000 teeth which were large and bowl-shaped (Wilford 84).   Ã‚  Ã‚  Ã‚  Ã‚  Many types of Brontosaurus’s have been discovered. Believed to be the first dinosaur ever discovered, a large skull and a leg were found (Wilford 86). These body parts were found in the western part of North America, and many, to this day, are still found here (â€Å"Apatasaurus† 1). Many other types of Brontosauruss have been found and are the most easily found today.   Ã‚  Ã‚  Ã‚  Ã‚  The Tyrannosaurus Rex, Velociraptor, and the Brontosaurus are different in all aspects of life including body structure, diet, and discovery. The Tyrannosaurus Rex was the meanest and most brutal of all, while the Velociraptor was smart and illusive. The Brontosaurus was a more gentle dinosaur, even though it was very large. Each one of the dinosaurs discussed were very interesting and have given a large contribution to science and its understanding.

Reason vs. Passion in Jane Eyre Essay

Reason and passion are two emotions that are shown by most of the characters in Jane Eyre. Some people ´s behaviour is governed by rationality and they think carefully about all what they do. The opposite happens with impulsive people who follow their feelings, prevailing passion to reason. Passionate people do not think before performing their actions, because of that they are considered more authentic than people who act guided by reason. However, sometimes passion must be left behind and people have to act according to reason and consciously. This situation is clearly shown in Jane Eyre, the novel written by Charlotte Brontà «, in which the two most important characters show strong passion and reason in their personalities. Through conflict, allusion and symbolism the writer tells the story of Jane Eyre and Mr. Rochester. Conflict is used by the writer to show the collision and disagreement between two persons and also the inside conflict in a person. In the novel a conflict between two human beings is clearly expressed in the relationship that Jane has with her evil aunt Mrs. Reed. Jane feels humiliated and denigrated by her aunt, she cannot bear any more the cruel treatment and she feels dominated by fury. The writer describes Jane ´s behaviour as â€Å"..shaking from head to foot, thrilled with ungovernable excitement† (29), uncontrollable and irrepressible as all kinds of passion. The conflict between them is clearly shown by the writer when Jane says, â€Å"†¦I am glad you are no relation of mine: I will never call you aunt again so long as I live.† (29). The lack of love and the difficult relation between them is evident in those lines. Moreover, Jane ´s life is almost always a fight between reason and passion, in the novel the author shows how women in Victorian ´s time s were not allowed to guide their decisions by feelings or emotions. Restrictions and limitations were ordinary in women ´s life and those restrictions were the cause of many internal female conflicts. An example of this occurs with Jane when she says,†Ã¢â‚¬ ¦I must renounce love and idol. One dear word comprised my intolerable duty- â€Å"Depart!†Ã¢â‚¬ (279). In this situation Jane has to fight against her passion; against her love and hope to stay with Mr. Rochester despite knowing that he was already married. Jane says, â€Å"..Mr. Rochester I must leave you.† (268) she is concerned about what she must do, even when it does not concurs to what she wants. Guided by her reason she leaves Thornfield and she exclaims, â€Å"Farewell! Was the cry of my heart as I left him. Despair added, Farewell for ever!.† The author shows clearly, how reason and passion can produce conflicts with other people and also internal ones. Allusion is also used by the writer to indicate the power that passion and reason have in the characters ´ personalities. Allusion to God and the Bible are common in the novel. At that time people ´s behaviour was governed by Christian duties and they had to struggle between those duties and their natural human passion. Jane Eyre is not the only character who shows passion in the novel and also Mr. Rochester has a strong and fervent presence which is demonstrated by the writer in an example when he says, â€Å"†¦By God I long to exert a fraction of Samson ´s strength, and break the entanglement like tow!†(267). The reference to Samons,(â€Å"the man of the sun†) who is mentioned in the Bible because of his supernatural strength given by God, represents the violent and uncontrollable emotions of Mr. Rochester expressed when Jane tells him her will of leaving Thornfield and him. Furthermore, allusion to God is used many times in the novel and it denotes the imp ortance of religion at that time and the strong belief in God and divine punishments. However, many times Jane ´s behaviour is against will of God but also against society ´s rules. An example of that is stated by the writer when she says â€Å"†¦I am not talking to you now through the medium of custom, conventionalities, nor even of mortal flesh;-†¦Ã¢â‚¬ (223), it clearly shows Jane ´s rebellion and audacity to talk to a man inappropriately. Besides, she says, ..†it is my spirit that addresses your spirit; just as if both had passed through the grave, and we stood at God ´s feet, equal,-as we are!† (223) here it is expressed a divine equality and at the same time the human passion which does not know about reason. On the other hand, allusion to God also expresses the power of faith in guiding Jane to follow her reason and an example of that is given when she says: â€Å"I will keep the law given by God; sanctioned by man. I will hold to the principl es received by me when I was sane, and not mad- as I am now.† (280). Jane ´s madness is actually her passion, her love and the law of God is the sensible behaviour that she has to have, and even which she used to have. That conscious and prudent conduct is her reason, which represents the will of God. Moreover, when she leaves Mr. Rochester her last words are blessings, she says, †God bless you, my dear master!† (281). It states her strong belief in God and the peace of the right decision making. Those allusions to God represent the importance of religion in that period of time in which the novel was written and how it influences in people ´s reason and passion. Central character ´s personalities are well developed through fire, symbolism of passion and water as symbolism of reason. Fire represents passion and sexual appetite in the character of Bertha Mason, Mr. Rochester ´s wife, who sets fire to his bedroom. That scene is described by Jane, who says, â€Å"Tongues of flame darted round the bed: the curtains were on fire. In the midst of blaze and vapour, Mr. Rochester lay stretched motionless, in deep sleep.† (130). The fire around the bed is a clear representation of sex and passion and it is reasserted when Mr. Rochester describes Bertha as â€Å"intemperate and unchaste† (270) which are adjectives related with uncontrollable passion and sex. Then another incident is the fire which destroys Thornfield and in which Bertha dies and Mr. Rochester goes blind. A host tells Jane the story that happens two month after her departure and he says,†Ã¢â‚¬ ¦she sets fire to the hangings of the room next to her own (†¦) a nd made her way to the chamber that had been the governess† (378). It reflects Bertha ´s intention to kill Rochester and Jane ´s love and represents the danger of uncontrollable feelings. On the other hand, water symbolizes the extinction of fire and the reason that defeats passion. It happens when Jane saves Mr. Rochester ´s life in the bedroom fire and she says, â€Å"I rushed to his basin and ewer; fortunately,(†¦) both were filled with water. I heaved them up, deluged the bed and its occupant† It states Jane ´s intention not to follow her feelings towards Mr.Rochester but act guided by reason. Moreover, she says, â€Å"by God aid, succeeded in extinguishing the flames†, which indicates Jane ´s will of acting guided by religious rules and extinguishes her inappropriate love. Fire as imagery of the danger of improper feelings and water as representation of reason and death of passion tells the character ´s personalities. In conclusion, Charlotte Brontà « exposes through conflict, allusion and symbolism how passion and reason are the guide of characters ´ behaviour at different situations in the novel. Jane as a child and when she is treated unjustly is guided by passion, but then when she grows up she learns how to control her passionate emotions. However, in some situation she is not able to do it and reacts with rage, for instance when Mr. Rochester tells her that she has to leave Thornfield. In contrast she follows her reason when she knows that he is already married, but it is possible because of her strength and religion belief. She takes the hard decision of leaving her love, faces an uncertain reality and only comes back when Mr. Rochester is widow. He ends up being a partial dependent husband because of his disabilities and it could be interpreted as a punishment for his excessive and improper passion. It is not a classical romantic novel but the romance genre is predominant and in the end love survives dangers and difficulties.

Maids Taking over the Role of Parents

Maids are taking over the role of parents? AS a parent, I read with interest how many busy parents â€Å"outsource† their work in raising their kids to their maids at home. (â€Å"Maids are taking over parenting role† – NST, May 10). In many homes these days, both parents work to pay the bills. But a better income does not mean a better quality of life for the family at home. Children would rather spend more time with their parents than be given money or presents as substitutes for parental attention. I believe children's behavior is the product of their environment. If children live with criticism, they learn to condemn. If they live with tolerance, they learn to be patient. If children learn about sharing, they learn to be generous. If children live with praise, they learn to appreciate. Child minders are not good role models for our young kids to follow as their norms and values may not be suited to local conditions. I may not be a very good person, I have fights with my maid like, every single day, every single time. she’s so annoying sometimes. And when she screams, we couldn’t compare the difference between a pontianak and my maid. I mean, aren’t you afraid of indonesian maids? To me, they’re scary. Like, literally scary. So, never tie a string with a maid, tie a rope with your parents. Wow, that might be the best idiom ever. Or is it? Score gila siallll. Stay-in Maids have taken the role of parents (Government Team’s points. ) – Maids are always at home. – Maids know the children better (personality, behavior) – Maids are always available when the children need help. – Maids care for the children. – Parents are too dependent on maids. *For example: A parent sends his/her child to school, and the parent wants to know how his/her child behaves in school. So the parent asks the teacher about his/her child’s behavior. Just because the teacher spends more time with the child in school doesn’t mean the teacher is the parent of the child who knows the child more. Tell me, worthy opponents. Why is this so? High-achievers: -Some parents want their child to be high-achievers when they grow up. Therefore, they send their child to piano classes, tae kwon do classes, tuition, art classes and much, much more. The maid does not have time for the child because the child is very busy with the daily classes. Tell me, worthy opponents.

Conjoined by Judith Minty is a poem about a broken relationship Essay

â€Å"Conjoined† by Judith Minty is a poem about a broken relationship. Judith Minty uses many similes, metaphors, and analogies to describe an unhappy union of two people and the inseparability of marriage. The sub title is â€Å" a marriage poem† which sets the theme of the poem, but until you start reading you do not realize that it is an unhappy view towards marriage. She uses words with negative connotation such as â€Å"heavy†, â€Å"deformed† and â€Å"accident† to describe the relationship in a marriage. She ends the poem with â€Å"We cannot escape each other. † This is a depressing ending to her poem because she talks about marriage as if it is a prison. Minty uses a simile to describe marriage by writing â€Å"An accident, like the two-headed calf rooted in one body, fighting to suck at its mother’s teats†. She uses the calf with two heads as a symbol of the two people involved in a marriage. Both have two separate minds to think for themselves but are combined in a relationship. When she says â€Å"fighting to suck at its mother’s teats† she talk about how two people in a marriage fight to get their way and their opinion in against each other. This enhances the poem because it shows how she compares marriage to an accident of a two-headed calf with a simile which shows her negative view towards marriage. Judith Minty uses a metaphor when she writes, â€Å"The onion in my cupboard, a monster actually two joined under one transparent skin†¦ † She uses the comparison of the onion to a monster to translate that marriage can be a horrible thing. She uses the transparent skin of the onion as the bond between two people in a marriage. The metaphor enhances the poem because it is the first line of the poem and it sets the unpleasant tone immediately. Minty uses a lot of diction in her poem â€Å"Conjoined† which shows her negative view towards marriage. â€Å"To sever the muscle could free one, but might kill the other. † She uses this sentence to show that divorce could end their unhappy marriage and free one of them, but the other will be left heart broken and hurt. She uses words with opposite connotation like â€Å"free† ad â€Å"kill† to show the opposite reactions of feelings that divorce may have. In this sentence she is referring back to the analogy of Siamese twins, if the twins were cut apart one of them would be free and one would die just like the relationship Minty is talking about. The tone of â€Å"Conjoined† by Judith Minty is a troubled view on marriage. You get a general feel of unhappiness towards marriage with her analogies, similes, metaphors and diction that she uses in her poem. Usually, marriage is associated to positive words such as happy, commitment, love, and unity. In Judith Minty’s poem she uses depressing words when describing marriage. She calls it a â€Å"monster† and an â€Å"accident. † Minty talks about the unity of two people for years as if it was a bad thing. â€Å"†¦ doomed to live, even make love, together for sixty years. † Other people would see a marriage of sixty years as a good thing and would celebrate it.