Advantages Of Banner Advertising Marketing Essay

Advantages Of Banner Advertising Marketing Essay The key of successful business is the business how to promote the product and services to all readers by using the online. According to the statistical data, more of the 80% people will everyday surf through the technologically such as internet. So, the internet has becomes an indispensable part of people’s lives. Thus, it can be considered a wide channel for the business which wants to promote their products and services to all the people. The online advertising method has becomes the most popular method for the business. It is because online advertising is easy and low advertising cost. Besides that, the online advertising also have a lot of the readers or viewers. There are many method of online advertising that can used to promote the product and services such as bloggers advertising, banner advertising, email advertising, forum advertising and so on. But in this assignment, I would like to go on deep about the banner advertising. Advantages of Banner Advertising Banner A dvertising is a most important component of web-business creation. It is a good method for make profits via the website. It is because banner advertising is very simple and easy by just sign up an affiliate programs and follow the instruction given to create an attractive banner that link your website with the advertiser. We can free to choose the design of the layout and content of our site. With the pay-per-click advertisements, we can get paid from viewer who clicked on your banner. Moreover, it is easier for viewers to remember the company name. On the other hand, it become more effective and convenience compare when compare with other online advertising. Furthermore, the banner advertising is inexpensive. It normally counts by the size of the banner or loads of a banner advertisement, a cost per miles (CPM) for a minimum purchase. For example, if you make a banner ad on Yahoo, it cost you a CPM of $20 – $25. It is much cheaper than other advertising media. Compare with o thers, the small firm or company can afford for the banner advertising cost. In addition, by using the banner advertising that can easy got a lot of larger audiences and target segments can be accessed. Last but not least, with the banner advertising, we can share the information at anywhere and in any times. It is because the internet is links worldwide. So, everyone can access to the Internet 24 hours daily thus the banner advertisement created can be logged on anytime and anyplace. Besides that, publisher also update the product and service information release products and services as well as promotion instantly. Disadvantages of Banner Advertising There are few disadvantages of banner advertising. Firstly, there is no assurance of the audience responses. It is because banner only assures that the banner advertising maybe will just be viewed by people and is no guarantee that people will click on the banner advertising. Secondly, the publisher must make sure that the banner adver tising are attractive and innovative. It is because if the banner advertising is not attracted by the reader, then nobody would click into the banner advertising and deliver the message advertising . It is waste time and cost because maybe the business or firm need to hire the professional for creating a unique banner in order to compete with the competitors.