A.D. Hope Australia essays

A.D. Expectation Australia articles Alec Derwent was one of Australias most prominent artists, who contacted the lives of numerous all through the world. Inside the 7 verses of Australia, A.D trust gives us a negative uneven way to deal with the sonnet. His verse investigates the otherworldly neediness of our property. He hints that it takes such a great amount to endure which has kept Australians from reflecting upon their excursion through life. A.D trust is looking down on Australia and our lifestyle. The solemn pictures of a country of trees, dull green and ruined dark demonstrate that Australia is a repetitive and dismal spot. Every verse comprises of four lines with the rhyme conspire being ABBA. Little enjambment exists in the sonnet; the greater part of the verses remain solitary as paragraphed. ..boring green and forsaken dim Her streams of water down among inland sands Floods her tedious clans from Cairns to Perth. A.D Hope utilizes symbolism as a way to pass on significance to the sonnet. The dull hues depict the flatness of the scene. Dull clans allude to the way that there is no independence all through Australia everybody appears to be identical. The similar sounding word usage serves to by and by pass on a picture dreary green and forlorn dim. She is the remainder of terrains, the emptiest.. A. D Hope utilizes this similitude to give the solid reality that Australia has human characteristics a theoretical thought. The tone is deriding Australian culture, our history, our territory and they way we carry on with our life. A.D Hope gives Australia human characteristics he alludes to the land as a ladies they call her a youthful nation. Australia is Hope's analysis of general Australian culture and the nation itself. a ladies past her adjustment throughout everyday life, a bosom still delicate yet inside the belly is dry Alludes to the way that Australia is vacant the powerlessness to hold up under youngsters, being barren a difference in lif... <!

MF Global Research Paper Example | Topics and Well Written Essays - 1250 words

MF Global - Research Paper Example The administrators before that month's over made it official that more than 700 million USD had been moved. They, be that as it may, couldn't repay this capital with their income making it plunge into more obligation. Toward the finish of the liquidation time frame, clients of MF Global made misfortunes that totalled over 1.6 billion dollars, and a dominant part have not gotten their assets till today. Contrast between directing misrepresentation and monetary review Audits are done to guarantee the smooth running of activities. They might be done after some time according to the organization’s demand, as on account of budgetary evaluating. Besides, they might be self-assertive and abruptly, as on account of misrepresentation evaluating. There are various kinds of reviews, completed for various purposes. There are reasons that encompass every one of these reviews. One primary explanation is the exactness of money related data in the association. This is one motivation behind wh y money related reviews are completed, and they should be possible by a certified, autonomous gathering or government unit. Misrepresentation examining is regularly done to find a portion of the shrouded figures in the budgetary information of an association (Hagan, 2012). This implies, outside gatherings might be acquired to direct an extortion review, however inward inspectors of an association might be answerable for money related examining. ... In the event that there is the affirmation of extortion, genuine legitimate repercussions may result (Hagan, 2012). There must be a degree of duty regarding the examining firm in the two cases. On the off chance that there are any monetary errors in the budgetary divisions or activities, it is dependent upon them to unveil this data. This may prompt the sparing of capital that would have in any case been lost in information. Extortion examining may require somewhat more time and exertion to distinguish what data might be feeling the loss of that is pivotal in the monetary docket. A code of morals needs to direct all the gatherings required to guarantee their assignments are completed as needs be. The commitment of corporate CEOs to investors and representatives about the firm’s money related movement The development of an association implies that the CEO may have an overwhelming errand of watching out for everything that goes on in the firm. They should designate a portion of the obligations to subordinates. This aides in guaranteeing that there is a hierarchy of leadership that is followed before getting to the top. Be that as it may, they might not have full authority over what subordinates may do, so it is dependent upon them to guarantee all issues identifying with the money related segments of the firm are accounted for straightforwardly to them. The investors of the association are the most critical piece of the firm. CEO’s ought to be the voice of the association and any money related action going on ought to be accounted for to the individuals in question (Hagan, 2012). The CEO needs to tell the investors of the individuals accountable for the exercises, and what they have to do in the event that they have any objections or recommendations. As CEO, it is one’s occupation to comprehend what goes on in the firm in

Oxycodone Withdrawal Symptoms, Timeline, and Treatment

Oxycodone Withdrawal Symptoms, Timeline, and Treatment Addiction Coping and Recovery Print How Long Does Withdrawal From Oxycodone Last? By Corinne O’Keefe Osborn linkedin Corinne Osborn is an award-winning health and wellness journalist with a background in substance abuse, sexual health, and psychology. Learn about our editorial policy Corinne O’Keefe Osborn Medically reviewed by Medically reviewed by Steven Gans, MD on February 10, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on June 25, 2019 More in Addiction Coping and Recovery Methods and Support Overcoming Addiction Personal Stories Alcohol Use Addictive Behaviors Drug Use Nicotine Use In This Article Table of Contents Expand Overview Signs and Symptoms   Coping and Relief Warnings Long-Term Treatment Resources View All Back To Top Oxycodone is a short-acting, semi-synthetic opioid used to treat moderate to severe pain. It is prescribed for both acute pain (after surgery or injury) and chronic pain (from disease or damage). Oxycodone is the narcotic component of several common combination drugs, including Percocet and Percodan. Oxycodone is also the active ingredient in Oxycontin, an extended-release version of the drug.   Taking oxycodone for more than a few weeks causes tolerance and dependence, regardless of whether or not you are using it as directed. Whether you’ve been using oxycodone for pain or abusing it to get high, you can expect withdrawal symptoms.   Overview Oxycodone withdrawal is different for everyone and symptoms can range from mild to severe. Your withdrawal experience will depend on a variety of factors, including your current dose and how long you’ve been using opioids.   Your withdrawal experience will also be impacted by the  way in which you use opioids.   People with an opioid use disorder (addiction) typically have a harder time detoxing. Opioid addiction is different from opioid dependence because it involves intense cravings and drug use that interferes with daily life. Oxycodone is a highly addictive drug, however, so it is not uncommon for a physical dependence to escalate into a full-blown addiction. In recent years, prescription drug abuse has become more common across all age groups and demographics. In 2015, while only  591,000 people were abusing heroin,  2 million were struggling with an addiction to prescription opioids. If you’ve never experienced opioid withdrawal before, then you’re probably worried about what to expect. Is it as bad as it looks on TV? It depends.   Without treatment, opioid withdrawal can be both uncomfortable and unpleasant, but you can rest assured that it is rarely dangerous. Your withdrawal experience will begin within 8 to 24 hours of your last dose. You can expect stomach and muscle cramps, diarrhea, sweating, chills, and insomnia, among other symptoms. Symptoms typically peak within a few days and then begin to resolve. The whole process rarely lasts longer than one week.   Signs and Symptoms   The signs and symptoms of oxycodone withdrawal can vary from person to person. Most people experience flu-like symptoms, but the severity of symptoms exists on a continuum. If you would like to get a better idea of the range of withdrawal symptoms, you can take a look at the diagnostic scale clinicians use, the  Clinical Opiate Withdrawal Scale (COWS). The most common oxycodone withdrawal symptoms are: muscle aches and painflu-like feelingsweatingrunny nosechillsnausea or vomitingcramping or diarrhea  insomnia or disturbed sleepteary eyestremorsanxiety or restlessness  goosefleshheart poundingagitationskin-crawling   Symptoms generally appear within 8 to 24 hours of your last dose. If you’ve been abusing oxycodone by crushing it up to bypass the extended-release mechanism, then your withdrawal symptoms will come on quicker. If you’ve been using your medication as directed, on a regular schedule, then your withdrawal symptoms may be slower to appear (especially if you’re taking extended-release tablets).     Depending on your situation, your withdrawal experience may also be marked by the return of pain. Extended opioid use temporarily decreases your pain threshold, which means that your pain may feel worse than it did before you used opioids. Pain can complicate withdrawal, so you should work with your doctor to develop a plan to handle it.   The acute (immediate) symptoms of oxycodone withdrawal typically peak around day three and then begin to subside. Acute symptoms rarely last longer than 5 to 7 days. There is, however, another condition known as protracted (long-term) opioid withdrawal, which can last up to six months.   Protracted withdrawal symptoms are much less severe, but they can be very frustrating and often lead to relapse. In the months following your last dose, you may experience: depressionlow energy levels  a low tolerance for stress (short fuse)  trouble sleepingthe inability to experience pleasure from anything  problems with memory or concentrationirritability or agitation   These symptoms typically come and go in waves, which adds to the frustration of recovery. The important thing to remember is that they are only temporary.   Coping and Relief Any clinician will tell you that the best way to get through oxycodone withdrawal is to use detox medications like methadone and buprenorphine. Going through opioid detox without medical support causes needless suffering, so you’re going to need to reach out for help. There are several ways you can go about this. You might find help from: an addiction treatment centera community health clinicyour primary care physiciana psychiatrist  a methadone clinica doctor certified to prescribe buprenorphine (Suboxone)   There are several medications that can help prevent withdrawal symptoms and treat any symptoms that do develop. The first group is opioids like oxycodone, but when they’re used properly, they don’t get you high.     Methadone.  Methadone is a long-acting opioid that must be taken once per day to prevent withdrawal symptoms. When used correctly, it prevents withdrawal symptoms and drug cravings without causing euphoria or sedation. Unfortunately, it is only available at certified clinics, which you must attend daily.                    Buprenorphine.  Buprenorphine is also a long-acting opioid that can prevent or reduce withdrawal symptoms. It is most often found in Suboxone, which is a medication that combines buprenorphine with naloxone, an opioid antagonist. Many doctors are certified to prescribe Suboxone for people to use at home.  Lucemyra (lofexidine hydrochloride). Lucemyra is a brand-new, non-opioid medication that is FDA approved to treat opioid withdrawal symptoms. Because it contains no opioids, any doctor can prescribe it for at-home use.   It can take some time for your body to adjust to a stable dose of methadone or buprenorphine. During that time, you may experience mild withdrawal symptoms. The  American Society for Addiction Medicine recommends the following medications to treat break-through withdrawal symptoms: Clonidine: a hypertension drug regularly used off-label to treat opioid withdrawal symptoms. It is available as a pill or a transdermal patch.  Loperamide: to treat diarrhea.  Ondansetron: to treat nausea and vomiting.  Benzodiazepines: to treat short-term anxiety.  OTC pain relievers:  (Tylenol or Advil) to treat muscle aches and pains.     If you are having trouble sleeping, you may want to consider (with a doctor’s approval) an OTC antihistamine like Benadryl. If you are allergic to antihistamines or prefer something else, you should talk to your doctor about prescription sleep aids.   Warnings Opioid withdrawal is rarely dangerous for healthy adults, but it can be extremely uncomfortable without detox medications. While it is safe to detox at home, many people benefit from inpatient detox facilities where they receive 24-hour medical care.   Inpatient detox facilities are a great way to get through withdrawal in a safe, trigger-free environment, but they can be prohibitively expensive. If you have insurance, call and ask what type of addiction treatment they cover and how long that coverage lasts.   Inpatient treatment is a great option for people struggling with opioid use disorder. Detox is the first step in addiction treatment and it is an important one, but the key to long-term sobriety is long-term relapse prevention. Detox facilities can help you transition into something more long-term. Without continued addiction treatment, people that go through detox  typically relapse within a year or two. Because relapse is so common after detox, it is important to be aware of how quickly your tolerance level can change. Your pre-detox dose can cause an overdose after detox. Talk to your doctor about getting a Narcan kit that you can keep on hand in case of emergency (Narcan can reverse an opioid overdose).   Inpatient or specialty outpatient treatment is also a great option if you are pregnant. Oxycodone withdrawal can cause pregnancy complications, including miscarriage and premature birth. This means that it is particularly important for you to avoid withdrawal symptoms. Fortunately, methadone is  proven safeand effective for use during pregnancy. Long-Term Treatment The main goal of long-term treatment is to prevent people with opioid use disorder from relapsing. Long-term addiction treatment involves a multi-pronged approach that includes medical, social, and therapeutic support. Your medical approach may include a long-term maintenance dose of methadone or Suboxone or you might want to stop using opioids entirely.   Naltrexone  is a non-opioid medication that you can take to prevent relapse in the long-term. It is an opioid antagonist, which means that it prevents opioids from getting you high. It is now available as a once-per-month injection or a daily pill. Naltrexone is an excellent safe guard against impulsive relapse. Research shows that adding psychotherapy to medication increases your chance of maintaining long-term sobriety. Individual and group therapy takes place in a variety of settings, including addiction treatment programs, community clinics, hospitals, and private practices. Finally, social support is the third leg of relapse prevention. Knowing you’re not alone is important. And a shared commitment to sobriety helps a lot of people stay strong. Most people find long-term support at local 12-step meetings, which are free and convenient.   Resources To find a doctor near you who is certified to prescribe buprenorphine, check out this  searchable directory. To find a doctor or therapist who specializes in opioid use disorders, you can use this searchable directory from the  Substance Abuse and Mental Health Services Administration (SAMHSA) or call SAMHSA’s national helpline at 1-800-662-HELP (4357).   To learn more about Narcotics Anonymous (NA) check out their  website. You can find a meeting near you with their  searchable directory.   A Word From Verywell   Oxycodone withdrawal doesn’t have to be torture. With the right detox support, you should be able to get through it with minimal discomfort. It can be difficult to plan your detox ahead of time, so get help. When you’re in a good place, ask someone you trust to help you get and keep an appointment with a doctor.   How Long Does Oxycodone Stay in Your System?

Leadership and Management Style of Steve Jobs - 3141 Words

1. Executive Summary This Report evaluates the leadership and management style of Steve Jobs, the former CEO of Apple who is also recognised for his other successful business ventures. Secondary data will be explored to determine what kind of leader Jobs was, what leadership characteristics he possessed and if his style was effective in driving Apple forward. The future of Apple without Jobs will also be considered Findings from this report suggest that Jobs is an unconventional, complex leader who can relate to many leadership theories. His traits and skills allowed him to be a successful leader, traits such as great self-confidence and skills such as fantastic conceptual skills, but his leadership flaws are also evident. However, Jobs strong qualities overpowered these flaws, making them irrelevant to his leadership style; he did not require them to be successful. Findings also suggest that Jobs leadership could be taken too far but Apple may struggle to cope in the future without his innovative vision. 2. Introduction Apple is one of the most influential, successful companies in the world and was established by Steve Jobs in April, 1976 (OGrady, 2009). After building this company, Jobs was ousted in 1985 due to losing a power struggle with the board and then re-joined in 1997 when Apple was in trouble (Isaacson, 2012). Jobs produced wonderful products such as the IPod, IPad and ITunes, and was responsible for other business ventures such asShow MoreRelatedSteve Jobs as a Visionary and Transformational Leader1165 Words   |  5 Pagesï » ¿Introduction Steve Jobs unique approach to leadership and visionary approach to creating, producing and selling innovative products, combined with his innate ability to orchestrate increasingly complex companies have earned him many accolades. Fortune Magazine named him the best leader of the Decade and countless other publications, colleges and universities have given him many accolades and honorary degrees. All these external measures of success reflect who Steve Jobs is on a daily basis,Read MoreAutocratic Leadership2056 Words   |  6 Pagesï » ¿ Leadership and Steve Jobs Wuleymatu Brimah Haohui Guan Woongki Hong Jin Nelsy Sanchez Management 3120 December 1st, 2014 Autocratic Leadership Leadership is the process of inspiring others to work hard and accomplish important goals, (Schermerhorn, 258). When we refer to a leader, we do not only look at the aspects in which he inspires others. We also focus on the capacity of the leader to have a vision. This concept is better known as visionary leadership. Visionary leadership is whatRead MoreSteve Jobs1617 Words   |  7 PagesIntroduction The leadership plays a vital role in the success of any organization. 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He was a very talentedRead MoreLeadership Style and Their Effects on Ceos812 Words   |  4 PagesLeadership Styles and Their Effect on CEOs Leadership Style and Their Effect on CEOs LaKisha Feggins November 21, 2012 Leadership Styles and Their Effect on CEOs Abstract The purpose of this essay is to analyze, compare, and contrast the leadership styles of two influential CEOs. I have collected information from many internet sources that elaborate on the life, achievements, and misfortunes of Jack Welch and Steve Jobs, and how they overcame their obstacles to become the best CEOsRead MoreLeadership Is An Efficient Process899 Words   |  4 PagesLEADERSHIP Leadership is an efficient process in which a person supports and guides to others to achieve the combined goals and tasks. TYPES OF LEADERSHIP STYLES There are many types of leadership like Autocratic leadership; in this a leader has the complete authority and control of decision making. 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Is a leadership method something weRead MoreWorld Leaders1410 Words   |  6 PagesGreat World Leaders Melissa Edwards MGT 380 Leadership for Organizations January 6, 2012 Great World Leaders When I think of great world leaders, certain characteristics and traits come to mind. For someone to be considered a great world leader, they need to have done something special, something that changed society in a major way. Great leaders are not afraid of change or being shunned by society. When I think of great world leaders, I think of Steve Jobs, Apple, CEO because he was passionate aboutRead Moresteve jobs leadership style Essay1105 Words   |  5 Pages Steve Job’s Leadership Style. Hoang Vu Dang Ha Bristol University Steve Job’s Leadership Style. Leadership style is a leaders style of providing direction, implementing plans, and motivating people. There are many different leadership styles such as leaders in the political, business or other fields. Steve Jobs (24th February, 1955 – 5th October, 2011) is one of the most remarkable leadership people in modern history and he is well-known as the co-founderRead MoreLeadership : The Steve Jobs Case Study1549 Words   |  7 PagesLeadership: The Steve Jobs Case study During his life, Steve Jobs was one of the most innovative and influential leaders of his time. It could be said that he occupies one part of the continuum as a transformational leader who demonstrates the qualities of a transformational leader. Jobs used the corrective transactions of a transactional leader, such as harsh criticism (which can be seen as punishment) when a staff did not meet his expectations. Just like a transformational leader, he paid attention

Understanding Of Different Learning Theories - 1092 Words

SRINIDHI CHENEGARAPU RAJESHWAR UNDERSTANDING OF DIFFERENT LEARNING THEORIES AND THEIR IMPLICATION AND APPLICATION TO e-LEARNING AND ONLINE LEARNING ABSTRACT: The aim of this paper is to explain the understanding of different learning theories and their implication and application to e-learning and online learning. These theories are classical conditioning, behaviorist theory, information processing theory or cognitive theory and constructivist theory. The paper focuses mainly on how learners should learn from different learning theories and how technology can be used to leveraged to enhance learning theory and move towards knowledge acquisition in one of the learning theory. General words: Theory Keywords: learning, e-learning, behaviorist theory, classical conditioning, cognitive theory and constructivist theory. 1. INTRODUCTION TO LEARNING THEORIES Learning is defined as a behavior as a consequence of exposure to stimuli. There are four different learning theories namely classical conditioning , behaviorist, informative or cognitive processing and constructivist theory. 1.1 CLASSICAL CONDITIONING THEORY In Classical conditioning theory, Pavlov dog is taken as an example where a scientist named Ivan Pavlov experimented on a dog about its response to a stimuli. Initially Pavlov observed that whenever he want to give food to his dog he hit the tuning fork first then provided food to eat and at that moment it started salivating and gradually heShow MoreRelatedThe Learning Theory Influences Everyone s Culture, Ethnicity, Gender, And Social Status1605 Words   |  7 Pages The Learning Theory influences everyone’s culture, ethnicity, gender, and social status, by being from different geographical location and religious background everyone has a unique characteristic, when it comes to learning or problem solving. One of the most important events in a human’s life is the â€Å"Learning Theory†. This process takes place from the minute we are born. Information is taken in and absorbed, in turn builds one’s ability to retain what one has learned. Many factors aid in theRead MoreThe Information Of Learning Theories771 Words   |  4 Pagesknowledge about how people learn? This course gave me the opportunity to rediscover and learn and understand my learning style and strategies. It provided me with a better understanding of the different learning styles and theories. What I found surprising was the fact that as an instructional designer you can increase the motivation level in the learner. Instruction designers can achieve learning environments and stimulate and sustain motivation, even though they cannot control it. The learner is theRead MoreIdentifying the Components of Cognitivist Theories Used in, Kermit and the Keyboard.1488 Words   |  6 PagesLenora A. Mayne American Intercontinental University May 2013 EDU 622: Applying Learning Theories Identifying The Components of Cognitivist Theories used in, Kermit and The Keyboard. Abstract Cognitivism emphasizes on the explanation of cognitive structures and process, and the intervention of these structures and processes between instruction and learning (Glaserfeld, 1989). The study of cognitivism has allowed for educators, theorist and psychologist to understand the conceptsRead MoreBenefits And Limitations Of A Physical Education Learning Theory1351 Words   |  6 Pagesof a Physical Education learning theory. In doing so, the selected learning theory will be compared and contrasted with basic learning theories and concepts. Firstly, the selected learning theory will be outlined. Secondly, this paper will discuss behaviourist approach to learning. Finally, to summaries this paper, the reader will get a greater understanding ofbehaviourist approach to learning.To put this discussion into context there now follows a definition of learning and a brief descriptionRead MoreMultiple Intelligence And Learning Styles981 Words   |  4 PagesMultiple Intelligence and Learn ing Styles In a classroom, all students are unique in various different ways. They may be different through gender, race, socio-economic status, and so forth. They may also be different in how they learn information and how they think about information. Multiple Intelligence Theory was first introduced by Howard Gardner. Gardner believed that there are eight types of intelligence that people possess. Some people may be stronger in certain types of intelligence and weakerRead MoreHow Learning Is Done By The Learner844 Words   |  4 Pagesabout learning is that it is done by the learner.† Charlotte Danielson This quote emphasizes on how learning is done by the learner but it is also related to how we as teachers make our students involved, how we offer them the lesson and what the lesson should be. What appropriate teaching techniques we have to use, how clear our instructions are, how effective we expose them to the lesson, how successfully we encourage their discovery learning. To sum up then, how we let them do the learning. StudentsRead MoreAdult Learning Theory Paper1041 Words   |  5 PagesAdult Learning Theory Paper INFT 101 Section 7 7 March 2013 Summary In an effort to determine how adults learn, experts examine and evaluate studies that have been done that involve the adult learner. 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Results revealed that students‘ position about the theory of evolution and   patterns  of  understanding  varied:  (a)  misconceptions  or  lack  of  understanding  affecting  the  belief;  (b)  cascade  of  conceptual  change  that  was  complicated  by  belief;  (c)  rejection  of  thetheory

An Investigation Into the Language Used in Childrens Advertising Free Essays

An Investigation into the Language used in Children’s Advertising Contents Hypothesis Introduction Methodology Analysis Conclusion Evaluation Bibliography Appendix Hypothesis In my investigation I am going to analyse the language used in children’s television advertising looking specifically at whether the language used is aimed primarily at the children or their parents. Introduction I have chosen to look at the language used in children’s advertising because I am interested in how the language of advertising can be used to influence children and their parents and am specifically interested in trying to analyse this for girls. I hope that I can also draw on my own early experiences to help me with some of my conclusions. We will write a custom essay sample on An Investigation Into the Language Used in Childrens Advertising or any similar topic only for you Order Now When I was 4 years old I wanted the new ‘Baby Born’ doll really badly and kept asking my mum until I got it. When I did get it, I played with it constantly and gradually lost the different accessories that came with her. I remember clearly that when my little sister played with her Barbie dolls when she was younger that she would use an American accent when making the dolls speak. I was never sure why she did this but I did find it amusing. I am aiming to find out whether language in advertising is manipulative, whether it reinforces traditional gender categories and whether I believe it to be a positive force or not. The use of language in television advertising is influenced by other factors such as whether voices used are that of a man, woman or child. The studies I have read indicate that voiceovers given by men are far more effective for successful marketing than those by women. The 1979 study found that quite often even if the product was seen as female, most girl targeted ad’s used men for the voice-overs and that where women voice-overs were used they were only for girls products which would seem to imply that these products didn’t warrant the recommendation of a man. Studies found that people respond better to male voices than female voices. I have read some studies on children’s’ advertising and a book on advertising (see Bibliography) and the findings of these made me interested in finding out whether modern advertising supports the findings of these studies. ‘Children learn personality and behaviour patterns through the imitation of their own parents attitudes and behaviours and will acquire the patterns of behaviour more rapidly where there is an attractive model whose behaviour is rewarded’’ (Smith, 1994). As part of my work I am looking at whether my adverts support traditional gender roles. Methodolo gy I will watch advertisements on children’s television channels. The channels I am going to be watching are Nickelodeon and Nick Junior. To carry out my investigation I needed data and the only way for me to collect this was to watch children’s’ TV, record the advertisements, transcribe them and then analyse my findings. My transcriptions have been included in my Appendix. To ensure that my data and any conclusions drawn from analysing it are valid I have used actual adverts and transcribed them carefully, and not made up any of my findings. I must not over generalise as it is easy to assume that what I find from my transcriptions is true of all advertisements and this is incorrect as all adverts are different. To analyse my data I am going to look at pragmatics and grammar. I may also make observations on lexis and semantics. I decided to analyse my data this way because I am looking at the language of advertising, i. e. the words and how they are used and also how it influences and this will help me answer my key question. My data is organised by transcript and I am going to analyse each of my transcripts separately. I hope that this will give me common results that I can include in my conclusions. Analysis Transcript 1 Syllables |Total number of words | |1 |41 | |2 |16 | |3 |3 | |4 |0 | I was interested in seeing the complexity of the words used in these adverts and I looked at the number of syllables in each word in each advert. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the major part of this advert. Only one of the 3 syllable words is used in the main part of the advertisement which is aimed at the child, the other two are in the end part which is delivered by and directed at adults. This advert is for a Chou Chou doll that has bruises that disappear when the area is warmed up. This is going on the idea that parents make their children ‘all better’ if they are hurt. This will appeal to young girls as not only is it a doll that they can play with but it is also something they can care for and ‘make better’ themselves, just as their parents do for them. The sing song voice used in the advert mirrors the way a lot of adults talk to their babies and small children and little children learn by copying or imitating their parents so this advertisement could influence little girls by letting them behave like a grown up on a doll that gives them a reaction. They want the responsibility of looking after something and this doll pretends that they are responsible for making it better. Depending on how old the child is, they may believe that they are actually making the doll better. Every time the sing song voice is used it is delivered in the same way, in the same tone of voice and is to the same tune. This shows prosodic features: the effect of the sing song voice followed by the child’s statement is almost one of versification, in the pattern of 1, 2, 1, 3, 1, 4, 1, 5. The language used in the advertisement along with the visual triggers are likely to create desire for the product and if the parents feel that it will encourage their children to be caring and responsible then their purchasing decisions are likely to be influenced. It does encourage caring as the child playing with the doll makes the doll better and also reinforced caring by the use of caring language such as ‘Mummy be your doctor’, ‘Mummy make me better’, ‘Here’s your medicine’ (sing song voice) and ‘I love you’ (little girl). The language in this is not openly manipulative but the constant repetition of the name of the doll, ‘Mummy make me better’ will ensure the child remembers the name of the product even if they are quite small, and will want it. By casting the little girl as the Mother figure, and using the sing song voice to indicate the little girls role i. e. ‘Mummy make me better’, ‘Mummy loves her daughter’, it encourages the child to want to take on that role. I feel that this advertisement reinforces the traditional gender behaviour patterns because the little girl playing with the doll is being encouraged to behave like a traditional caring mother. There would be a very different impact if the sing song voiceover was that of a man because traditionally the parent that looks after sick children is the woman. I think that the language in this advert is primarily aimed at children. However because it encourages caring behaviour it can influence the parents Grammar This advertisement uses short sentences in the beginning which are aimed at the child watching the advert and at the end it says ‘bruises disappear with warm Chou Chou Mummy Make Me Better from Zaph Creation’, this is aimed at the parents as it is a longer and more complex sentence. The words used are mostly one or two syllables, with the exception of three which are three syllables, ‘medicine’, ‘disappear’ and ‘Creation’. The use of simple words with a small number of syllables shows us that it is primarily aimed at children. The sing song voice featured in the advert uses repetition, ‘mummy make me better’, ‘mummy be your doctor’, ‘mummy make me better’, ‘mummy loves her daughter’ and ‘mummy make me better’. This emphasises the name of the product and helps whoever is listening to store the name in their memory. Pragmatics The language is simple and active rather than passive i. . shows the child ‘doing’ mummy make me better ‘here is your medicine’. Active language is involving and shows ‘doing’ rather that watching. Transcript 2 |Syllables |Total number of words | |1 |45 | |2 |7 | |3 |1 | |4 |0 | Once again I looked at the complexity of the words used. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the major part of this advert, with most of these being one syllable. This advert is for a digital house where the 6 pixelated girls living in it can earn points and get the best room in the house if they have the most points. Every pre-teen wants the best room with the best things and this is appealing to their interests. Im Queen of the house’ implies that the girl with the best room is the best and most popular out of them all. The fact that this advert is delivered mostly in song and in an American accent exaggerates its appeal because a lot of pre-teens use an American accent when they are playing because they imitate the role model in the advertisement, which in the case of this advert, is a teenage American girl. The language in this advert is aimed solely at children. It appeals directly to the interests of pre-teens. Grammar The slogan pick pick pixel chick roomies emphasised the name of the product by repeating the first sound of the product name twice before it and also by using alliteration. This advert mainly comprises of a single long sentence punctuated by one second pauses which help give the advert impact. The viewer has time to absorb one part of the advert before the next part is delivered. Pragmatics ‘’There are lots of games to play yeah the fun never stops. ’ This will appeal to pre-teens as it is an environment over which they have full control and there are no adult figures involved, and what pre-teen hasn’t imagined or even fantasised about the fun they would like to have in a house with no adults and how late they would go to bed! It is not openly manipulative but it plays on the (rather attractive) idea of having as much fun as you want in your own house and will therefore encourage pre-teens to want t his product. This makes it subtly manipulative. Transcript 3 |Syllables |Total | |1 |29 | |2 |11 | |3 |1 | |4 |1 | The language used is simple and comprises mostly of one or two syllable words. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the majority of this advert, with most of these being one syllable. This is an advert is for a glittery temporary tattoo set. It openly reinforces traditional gender categories as it is clearly aimed at young girls, and girls trying to make themselves pretty and girls that are looking for the ‘wow’ factor. The language in this advert is aimed at children. Grammar This advert does use manipulative language ‘everything you need†¦Ã¢â‚¬â„¢ indicated to the watcher that they need the product instead of just wanting it and ‘wow get these great glitter tattoos’ makes them more desirable and is almost acting as a command by using an imperative – get it, get it, get it! ‘They look so cool†¦Ã¢â‚¬â„¢ all children want to be cool and will want a product that they think will make them cool. express your style’ gives the impression that this product will allow the user to be stylish by indicating that they have style and that this product will help them to express it. It is almost elliptical because it is economical with the number of words used and relies heavily on the visual accompaniment. Pragmatics It is delivered by a mature woman and shows the process of choosing and applying the tattoo. This makes the children watching the advert think that it is easy to use, fun, pretty and makes them want it. I don’t believe that the language used is a positive force because it is openly encouraging young children to want and use tattoos at an age when they are not mature enough to understand the difference between temporary and permanent tattoos. It could influence a rash decision in later life to get a permanent tattoo because they had a cool glittery one when they were young. Children are a very easy target for advertising and so are very vulnerable to suggestion. They then use their parents as an easy target for pester power. Transcript 4 |Syllables |Total number of words | |1 |34 | |2 |9 | |3 |1 | |4 |2 | The language used is simple and comprises mostly of one or two syllable words. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with a lot of these being one syllable. Both of the 4 syllable words are used in the end of the adverts which is aimed specifically at parents This is an advert for a doll that has over 80 sounds and recognises her accessories and the name you give her. This advert is delivered as if the doll already belongs to the child; ‘you can name My Baby’. This makes the child want it as it. Generally the language used is not manipulative but by saying ‘you can name My Baby’ it is making the statement personal to the viewer and is likely to create desire for the product. The majority of the language in this advert is aimed at children with the ending aimed at parents. Grammar The use of the word ‘can’ in this advert is makes the naming of the baby modal because it is allowing the child to choose the name of the baby. Personal pronouns play a great part in this advert as the word ‘you’ is used 3 times and is always referring to ‘you’ as the child. This involves the child and is likely to make them want the product more as they feel a sense of ownership. Pragmatics The doll makes over 80 sounds which would also appeal to the child as real babies make more than 80 sounds and the child wants a doll that is as real and life-like as possible. The doll also comes with accessories that it recognises. This is appealing as most parents want to spoil their child and the little girl will want to spoil her ‘baby’. I believe that this product will be attractive to parents as it encourages the child to be responsible as they can look after and interact with the doll. This makes the advert a positive force as it is teaching the child to be caring. This is stereotypical as there is the voice of a woman featured in the advert which acts like the mother figure of the child. The girl with the doll acts as the mother figure of the doll. Transcript 5 |Syllables |Total number of words | |1 |44 | |2 |7 | |3 |8 | |4 |0 | The language used is simple and comprises mostly of one or two syllable words. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with a lot of these being one syllable. Both of the 4 syllable words are used in the end of the adverts which is aimed specifically at parents This is an advert for a Baby Annabel accessory set consisting of a sheep toy that plays a soothing melody and a beautiful quilted bed set. It definitely reinforces traditional gender categories with the little girl ‘mother’ putting the baby to bed, playing a lullaby. I think that this is a positive force as it is making bedtime appear to be fun instead of something that young children avoid as best they can. This will make it more attractive to parents for the same reason that it might make it easier for them to put their own children to sleep. This advert is exploiting bedtime as it can be used as a fun time. The parents may see buying the doll for their child as an easier way of getting them to go to sleep, as Annabel is in bed, they should be too! In a way this exploits the parental desire to get children to bed as the advert implies that this product will help. The language used in this advert is aimed both at children and their parents. The majority of the advert targets the child but the ending targets the parents. Grammar The language is subtly manipulative as it says ‘you can lay your Baby Annabel in her bed’ which will make any child that already owns a Baby Annabel want the bed to put her in. The language used here is elliptical because the pauses in the advert create sentences which aren’t complete in their own right ‘but don’t be sad†¦Ã¢â‚¬â„¢ and ‘listen to the sheep†¦Ã¢â‚¬â„¢ The sentences are a mixture of complex : ‘here comes the night but don’t be ad you can lay your baby Annabel in her bed, time for sleep I wish you sweet dreams’ and compound : ‘the baby Annabel bed with soothing melody and a beautiful quilted bed set sweet dreams for your baby,’ sentences. Pragmatics ‘Sweet dreams for your Baby Annabel’ suggests that if you have the bed to put your doll in she will have sweet dreams. If you don’t have one of these accessories then your doll won’t have sweet dreams. This brings up that everyone wants the best for their child and wants them to be happy and therefore makes this set a must-have for young girls and their Baby Annabel dolls. Transcript 6 |Syllables |Total number of words | |1 |37 | |2 |10 | |3 |1 | |4 |1 | The language used is simple and comprises mostly of one or two syllable words. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with the majority of these being one syllable. This is an advert for a beauty kit from Bratz and includes airbrush colour, lip colour, stencils and body glitter. This advert is delivered as a set of instructions, and as instructions are meant to be followed it is manipulative in the way that it is telling the viewer how to apply the make-up to the doll. There are only five instructions and not all of them are directing you to do something to the doll so it is attractive in the way that is simple. Parents may find this product appealing as if it is that simple it will keep the pre-teen safely occupied without parental assistance. The use of the word ‘magic’ 4 times in this short advert reinforces how amazing the product is. Anything that is magic is very likely to appeal to pre-teens. There are clues of traditional gender rules, a big one being that the advert is for a make-up product which is aimed at pre-teen girls. The Bratz products are a pre-teen version of Barbie products and allow the girls to apply the make-up themselves in a way they want to do it. For the reason above I think that this advert is a negative force. The language in this advert is aimed only at children. Grammar This advertisement uses alliteration in the product name, ‘magic make-up’ and this is repeated 3 times throughout the advert. There are a lot of imperatives used, ‘turn it up’, ‘draw it on’ and ‘stencil it there’. Generally pre-teens respond to commands and this may increase the influence of the advertisement. Rhyme is used in the middle of the instructions for the use of the product, ‘stencil it there†¦glitter everywhere’. Rhyme can make information more memorable which could increase the impact of this advert. Pragmatics Body image is an issue raised by this product as by glamorising airbrush techniques, girls may feel under pressure to look a certain way and to have matte skin. This issue is also big in the world of celebrities as women that girls look up to as role models never get seen without a perfect face as their pictures are airbrushed. The doll’s face is going to look matte and perfect as airbrush make-up is used and if the pre-teen’s own skin doesn’t look the same when she starts wearing make-up she may feel ugly. Transcript 7 |Syllables |Total number of words | |1 |37 | |2 |11 | |3 |2 | |4 |2 | The language used is simple and comprises mostly of one or two syllable words. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with a lot of these being one syllable. I have found that it is unusual to have words of 3 or 4 syllables that are not featured in the product name. This is an advert for a Polly Pocket product that is a nursery with 5 newborn Dalmatian puppies. The first thing that I noticed about this advert is the instant use of alliteration in the title of the product, Polly Pocket Puppy Playhouse. The language used by the young girl is delivered in rhyme; this makes it easier to remember as it is more likely to stick in your mind. It uses ‘young’ monosyllabic language such as ‘lots to do’, ‘so sweet’ and ‘fun for puppy and you’ so that the young girls understand exactly what the advert is trying to say. It also uses some slang, teen-speak, for example ‘wow neat’ It doesn’t teach the child to be caring as it is just a toy, they are not looking after the baby Dalmatians, they are playing with them on the Ferris wheel and the see-saw. I wouldn’t say that there is a positive or a negative force as the aim of the product is purely for fun. There is also no parental manipulation as there is nothing for them to gain or nothing for their child to learn by them having the product. The language in this advert is aimed purely at children. Grammar The grammar used is elliptical, when I looked at the sentences in the light of where the pauses are I noticed that they are not complete in themselves, for example ‘lots to do’, ‘look a ferris wheel†¦Ã¢â‚¬â„¢, ’a see-saw that’s a table too’ and ‘dalmation babies’. Pragmatics There is a change of register at the end of the advert. The major part of the advert is delivered in a child-like way. The end of the advert, which is delivered by a male voice-over, is a complete adult sentence ‘puppy playhouse with 5 newborns other puppies sold separately’. There is no audio proof that this product is aimed at girls but as there are only girls featured in the advertisement we get the impression that it is, although the voice over is that of a man. Conclusion The language used in the majority of my adverts is aimed at children. Where the language is also aimed at parents it is usually towards the end of the advert, with the majority still being aimed at children. The following table shows a summary of whether the language used in my adverts is aimed at children, their parents or both children and their parents. Advertisement |Children |Parents |Children Parents | |1 | X | | | |2 | X | | | |3 | X | | | |4 | | | X | |5 | | | X | |6 | X | | | |7 | X | | | If I had chosen educational toys for my study of language in advertising I think that more of the language would be aimed at parents. I think this because the parents would make a purchasing decision based on the educational value of the product as opposed to the play value which is offer ed in my chosen adverts. Where my adverts are aimed at both children and their parents, there seems to be some positive benefit for the child, from the product. An example of this is My Baby Doll, see Transcript 4. It encourages the child to be responsible and caring and therefore appeals to the parents as well. Transcript 5 – Baby Annabel’s Bed Set, appeals to parents as well because it makes bedtime fun. The table below shows the total number of words in all the advertisements I looked at and shows how many syllables are in each. This shows conclusively that the words used in children’s advertising are generally very simple as there is a huge predominance of monosyllabic words. Syllables |Total number of words | |1 |267 | |2 |71 | |3 |17 | |4 |6 | Several of my advertisements were subtly manipulative, and appealed to the mercenary and materialistic side of the children. I found this interesting because the results of one of my studies showed that advertising directed to children made them more materialistic and acquisitive. This study found that because the children were more acquisitive, it encouraged conflicts with both their friends and their parents. This study said that as children have under-developed reasoning, they can’t work out whether information is rational or realistic and that they could easily be deceived and influenced by advertising. Nearly all of my advertisements definitely reinforce gender categories i. e. the traditional role of the female, whether this be caring for children or making themselves look pretty. One of the studies I looked at (Lois. J. Smith, 1994) showed that children learn a lot about sex-type behaviours from television and the characters used are attractive models to copy because they are generally good looking. Advertisements show children how to behave and they accept the images they see as real. Evaluation I think my study is quite effective in terms of looking at the language related to young girls. I think my study would have had more validity if I had used a much larger range of advertisements, and if I had covered both play value and educational toys. It would also have been interesting to have included an equal number of advertisements aimed at boys and at both sexes. This would have allowed me to compare the language used in different areas and would have made my results more valid. On its own my key question was a little vague and if I had only addressed this question my study would have been very short. By including whether the language was manipulative, whether it reinforces traditional gender categories and whether or not it is a positive force I made my study more effective. I collected my data by watching and recording advertisements and transcribing exactly the language used in them. I don’t believe that there could have been a more effective way of collecting my data. I analysed my data by looking at grammar and pragmatics. This was interesting; however I could have improved my study by making more specific observations on lexis and semantics. Appendix How to cite An Investigation Into the Language Used in Childrens Advertising, Essays

Were Handing Over the Ad Blocker Notify Plugin to Admiral

Were excited to announce that one of our WordPress plugins has just found a new home: Ad Blocker Notify has been acquired by Admiral!The plugin enables site owners to detect the use of ad-blocking browser extensions and then show a customizable message to the people using them. In short, it helps publishers reach out to ad blocking visitors and perhaps convince them to disable those blockers to help support the publisher by letting them benefit from ad revenue. Ionut Neagu, CEO of ThemeIsleAd Blocker Notify now joins an already existing solution for helping publishers solve their ad-block losses. Admiral is the leader in the space, offering a comprehensive suite built specifically to help web and mobile publishers understand the impact of ad-blocking for their site.Given Admirals focus on the advertising market, we are happy to find such a great match for Ad Blocker Notify and its users. In a competitive market like this,  the plugin now stands a better chance. Our knowledge at The meIsle is put to a better use if were focusing on what we know best: WordPress development. Overall, users are better served when we focus on what we do best.Admiral is on a mission to save the free internet from the impacts of ad-blocking. The ability for WordPress publishers to create great, free content requires a fair value exchange with visitors. The Admiral Platform is built to help publishers do that, and the acquisition of Ad Blocker Notify allows us to help even more publishers worldwide.Dan Rua, CEO of AdmiralFollowing this acquisition, the free version of Ad Blocker Notify remains available at WordPress.org. The Pro version of Ad Blocker Notify has been replaced by the full Admiral platform, including  Measure, Engage, Recover and Transact  Ã¢â‚¬â€ and all Ad Blocker Notify users get a 10% discount if they upgrade to Admirals full platform in 2017.Thank you for using Ad Blocker Notify, and we hope youll give Admiral as much support as youve given us so far!Were proud to be in a market that proves such flexibility. WordPress products are starting to find their place in a larger picture where different industries come into play. We, as WordPress developers, now have the chance to be relevant and impact other businesses as well.This is quite the responsibility, if Im honest. Considering that WordPress now powers nearly 30% of the web, we have to be ready that every (seemingly) little plugin we create might end up being used on thousands of sites, purely due to the platforms popularity. With that in mind, you always want to make sure that you have the best people working on your products. Ad Blocker Notify LiteAuthor(s): Ad Blocker Notify Lite Note; if youre curious about the whole concept of ad-blocking vs WordPress, check out two of our other posts on the topic: anti adblock in WordPress you probably need it, heres why, and 5 best anti adblock WordPress plugins.