Running head: Organizational alignment DefinitionOrganizational alignment DefinitionESSAY 2ContentsSubject PageIntroduction????..????????????????????????.??..3Information on nationwide .??????????????????????...?..3 upcountry Environment???????????????????????????..3 outside Environment.............................................................................................................4SWOT Analysis????????????? ????????????????..5Strengths???????????????????????????...5Weaknesses??????????????????????????...6Opport social unities?????????????????????????....6Threats????????????????????????????..6 a trend/Internal Alignment-Enhancements????????????????????????......7Conclusion ??????????????????????????????......7References???????????????????????????????...8Introduction comprehensive monetary has quite an panoptic pecuniary portfolio. comprehensive Financial has interests in mortgage banking, heavy(p) grocery store places, global operations and financial banking. The biggest financial mart that countrywide is involved in is the trick up market portion. ?Mortgage savings banking, which originates purchases, securitizes, and constitute mortgages. In 2006 nationwide financed 20% of each mortgages in the join States, at a value of about 3.5% of United States GDP, a proportion greater than any other undivided mortgage lender?(Countrywide family unit Loans, 2008). The following paper every last(predicate)ow go over this segment of the wholly in alliance as it is the largest and the oneness I am al near familiar with. Internal EnvironmentThe impart judicial system department does non provoke one single resource or military deputation. Instead of a mission statement at that place is ?Loan governance Principles?. A culture in the smart wad that is regarded as the just way a person should deal and act at work. a good deal clocks the culture is relied upon when on that point is an issue at work. The prin ciples consist of 7 concepts. The first one ! is ?Demonst ordinate ace?; This characteristic is what an employee brings to Countrywide. This shows an initial alignment with the company. The randomness one include as a characteristic is ?Be a positive Influence?. Employees atomic number 18 to remain absolute at all times. The third, fourth and fifth principles argon considered politeness based that mountain be trained. ?Be an agent of incline?, ?Measure everything?, and ?K forthwith the Details?. These skills be all closely seen to be a joke at the company. These troika principles everlastingly take the place when choices that atomic number 18 being do by management are non logical. Often, details of how to do a job are not conveyed to the people that train to kat once the specific information and then later contemn for not k straightawaying. The last two principles are ?Maintain customer emphasis? and ?Envision Growth?. I believe these are the most important principles. Without good customer relationsh ips a company could not be successful. Every company must whole tone for juvenile ideas and st scoregies to maintain at its contemporary localize and resembling grow. The primary election culture statement is ?We toilette run the the Statesn vision?. The Ameri stooge dream is considered ownership of a house, land, property. This aligns and links the 7 Loan Administrations principles one specific goal. This is not a mission statement exactly both(prenominal)thing that good deal melt employees in their values. External Environment on that point can be four different levels at which we insure the extraneous environs. The first one is the general environs. The general trapping market right now is in a slump. Houses are no longer being appraised as racy as they hire to be. sign of the zodiacowners are now finding that they paid all most double then what the house was worth. The industrial environment is suffering significantly because of the loan products of fered and often pushed on brace buyers. Adjustable ! loans were pushed on low income families that did not know the expel affects of the loan. More often then not, mortgage companies were offering loans without disgrace checking a person?s proof of income. Disposable income has subside significantly and the rate of disregard among these high risk loans is now increasing; leading to a mortgage meltdown. ?A strategical group consists of a cluster of firms within an industry that flow to adoptcommon strategies of technological leadership, quality standards, prices, distributionchannels, and customer service? (Kerin, Berkowitz, Harley, Rudelus pg.163). Countrywide crustal plate Loans fix themselves apart from other companies by having standardized fire and customer service techniques. Customer service is one sniff out of the company that was surmountled at and trained on, in great detail. The emphasis for each employee is customer service and satisf challenge. Benchmarking strategic group is mischievous to competito r epitome. Countrywide Home Loans (CHL) consistently compared themselves to other companies. In fact, CHL serviced mortgages from other companies. Other companies were confident that CHL was well known for its aptitude in servicing mortgage loans. Technological advances prepare set CHL ahead of the rest. They have created computer programs that specifically are use for CHL. An employee can log on to any computer at any CHL location and have all their documents ready for use. ramble of America recently purchased Countrywide Financial and all of its subsidiaries. articulate of America is converting some(prenominal) of its file to this system that CHL has, as it is have and hardly used by CHL. there has been legal action against CHL as well. Lawsuits have been brought against CHL stating they discriminated against ethnic groups. They were accused of convincing some members of ethnics groups into high interest rate loans. SWOT AnalysisA SWOT analysis is ?A strategic management tool to evaluate the firm, which is gross! (a) by identifying its strengths and weaknesses and identifying its opportunities and threats? (Kerin, Berkowitz, Harley, Rudelus 2006). We excel in the customer service area. We excessively excel in servicing loans, this includes collecting late hires and fortune mortgagors if they are unable(p) to make a payment with payment arrangements. CHL does extensive punctuate checks on each employee. The culture of CHL provides a positive work environment. avow of America just acquired CHL and olibanum improving CHL in its entirety. at that place are many weaknesses in CHL. CHL most vulnerable part is the default rate on the subprime loans. This default rate has led to the steady decline rate we have seen for purchasing of basiss. The foreclosure rate is in addition at an all time high. The actions from CHL in the past are now dictating its rate of flow position. Countrywide has been purchased by deposit of America and hopefully this pull up stakes bring some take aimed va ry to the company. on that point are many opportunities that CHL can capitalize on. One of these opportunities is the current market. The housing economy has been in a downward slope.
The market will not start to improve until the entire portfolio of adjustable rate mortgage loans are out of the system. We have to arrive at all of the foreclosures out of the market before there can be a significant improvement or at least show that there is a marked descend in foreclosure rates. Right now the lifestyle trends have similarly created a negative impact on the housing market. Households are no longer expending as much. There is also a bi g market for apartment housing. This is something t! hat CHL can go out into. diversification is important to any company that impoverishments to function in a tough market. There are a hardly a(prenominal) threats to Countrywide Home Loans. There are the political effects. There is more scrutiny on the loan practices that CHL occupied in. There have been lawsuits filed because of unfair lending practices. There are market demands for housing but not at the rate the market is sitting at now. Because of the acquisition of CHL by Bank of America, many people have faced layoffs. Bank of America stepped in at the right time allowing for a sustainable financial sanction. The economy posses the greatest risk. People are not spending and purchase like they used to. This does create an prospect for apartment complexes as many Americans are not buying houses. External/Internal Alignment-Enhancing AlignmentThe internal alignment is not line up with external environment. CHL is not working in ways that would expediency the comp any, employees, stockholders or the customers. The acquisition was important for Bank of America to embellish their portfolio. This also helped the mortgage industry in such a difficult time. Mortgage and banking companies continue to declare bankruptcy or have some sort of bailout by the United States Government. CHL can change the way they do business and the mortgage products they have. They need to dilute new mortgages for home buyers. Existing mortgage loans need to be modified in accordance with state and federal official laws. This is the only way CHL will decrease default rates. ConclusionIn conclusion, Countrywide Home Loans has many opportunities in this difficult market. With the financial backing of Bank of America there are endless opportunities. Employees can be a good source of ideas. CHL has many happy employees. Bank of America is a diverse company that now includes CHL. There is an opportunity for CHL to become the biggest mortgage company there is in Ame rica. Not only the biggest mortgage company but the b! est. ReferencesAaker, D. A., Kumar, V., & George, S. D. (2004). selling Research (8th ed.). Hoboken, NJ: John Wiley & Sons, Inc. Countrywide home loans. (2008). Retrieved family line 18, 2008. Retrieved from www.countrywide.com. Gomez-Mejia, L.R., & Balkin, D.B. (2002). Management. unsanded York: McGraw-Hill Companies. Gray, C.F., & Larson, E.W. (2006). Project Management: The Managerial move (3th ed.). New York: McGraw-Hill Companies. Ivancevich, J.M. (2004). Human Resources Management. New York: The McGraw-Hill Companies. Kerin, R. A., Berkowitz, E. N., Hartley, S. W., & Rudelius, W. (2006). Marketing. New York: McGraw Hill Companies. Lunenburg, F.C., & Ornstein, A.C. (2004). educational Administration Concepts and Practices (4th ed.). New York: Thomson Learning. Rue, L.W., & Byars, L.L. (2003). Management Sills and Applications (10th ed.). New York: McGraw-Hill Companies. If you want to take up a full essay, order it on our website: BestEssayCheap.com
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