The body Shop strategic analysis

The clay cuckold International CASE ISSUES: Market impregnation/Loss of Sales (CI#1) - harvest-feast Strategy is no bimestrial running(a) for The Body Shop. Their computer storage gain has diminished since the mid-1990s, and by 2002 the companys profit was shrinking, and gross changes were non growing proportionally to the rapid enlargement of stores. Having entered a suppression phase, they need to snap on profitability without rapid expansion. Is Anita foregone? (CI#2) - Though Anita Roddick stepped down as chief executive officer in 1998, and resigned as Executive Chairman in 2002, it is unreadable how much form she has on day-to-day operations and strategy. outcome Values (CI#3) - By changing top management and governance, The Body Shop runs the risk of losing their individuation and their core apprise. Losing touch with these values could cause a red ink of reputation, however, clinging to them above shareholders value is also detrimental. Loss of Ima ge (CI#4) - The Body Shops realise seems to be undergoing another makeover. With Anita Roddick being at least a less(prenominal) visible member of the organization, The Body shop no longer practices eccentricity for eccentricitys sake. However, changing their image has also meant they have garbled their uniqueness among their competitors. I.         CURRENT SITUATION A.         CURRENT PERFORMANCE The Body Shop achieved an overall solid performance for the year 2004 especially with unafraid sales in the USA (+ 4%), the Middle due east (+4%), the Nordic countries (+4%) and most part of Asia peaceful (+2%).

H owever, these encouraging numbers were offse! t by listless sale in the United Kingdom (-13%), Canada (-10%) and parts of atomic number 63 (-7%). This growth occurred while the growth of stores slowed. This may signal a reposition away from the extreme growth model to a focus on quality. B.         STRATEGIC POSTURE Missions Ø         To dedicate their care to the pursuit of social and environmental... I like the structure youve used, alone I believe this is a degree-like level in similarity to what Im working on of course. If you deprivation to get a expert essay, order it on our website: BestEssayCheap.com

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