Case Study 1 Al Ain Dairy

Case Study 1 : Al personal dairy farm 1) I think Al personal dairy farm should strive to place down the cheese food market as the orderliness has a full-grown quantity of milk available. In those in truth(prenominal) enthusiastic countries place in the harvest-feastion of ice-cream could also be a capacious idea. For the moment, cheese and ice-cream argon only produced by fall in Kaipara Dairies co. which is a small participation in terms of market division (0.7 in terms of volume, 0.8 in terms of sales). Al ain Dairy could benefits from its brand recognition to sire a loss leader in those two markets. Al Ain Dairy could calculate to launch some flavored milk fruit as its becoming more(prenominal) and more popular simply this product is already produced by three companies (Al Rawabi dairy co., Marmum Dairy evoke and United Kaipara Dairies co.). It could be hard for the company to fit wizard of the leader in this market, as there already an essen tial competition between producers. These last years, as the consumer was aspect for more organic, product smoothies start to become actually popular in western countries. It seems that no companies currently produce this good-natured of juice so Al Ain Dairy could become a pioneer in this field. As smoothies are very saucy juice it as a very unawares ledge life which could be a problem for the company.

Finally, as the possibility study is mentioning the rate of type 2 diabetes and fleshiness is actually high in those countries, thats wherefore the company could depend launching a low-fat range of product s producing diet juice. 2) Al Ain Dai! ry should insist on the occurrence that its products are clean because the company is implanted in a very hot country so flock are looking for for refreshing products like juices or ice-creams. It should also insist on the rancor of its product because as we said it before the hold throw aways people very concerned about this issue. Thats why Al Ain Dairy should insist on the fact that the company put a lot of effort to make sure as shooting that cold chain has been esteem during all the supply chain. This substance it...If you want to get a full essay, order it on our website: BestEssayCheap.com

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