The Tobacco Industry In Kenya

STRATHMORE UNIVERSITY FACULTY OF COMMERCE MANAGERIAL ECONOMICS TERM physical composition THE TOBACCO manufacturing IN KENYA PRESENTED BY: OTIENO DORCAS AWITI (008586) DATE: 9th JULY 2009 BACKGROUND The baccy industry in Kenya had long been in existence with tribe from various communities having their knowledge offices of tobacco plant merchandise and consumption. Formal tobacco production was introduced in Kenya by British American tobacco Kenya Ltd., in 1907 by British traders. It began as an export handicraft order and began manufacturing in the 1920s. BAT had enjoyed being the sole maker of tobacco in Kenya all through the colonial administration and more years after that. After the 1980s many a(prenominal) otherwise manufacturing and tobacco dealing firms came into the market. Some notable companies be: learning ability Tobacco, Cut Tobacco, Island Tobacco and StanCom Tobacco. Other firms and brands that watch found their way into the Kenya market are: RGR Reynolds, Philip Mowry and Aspen. With many immature players coming in the industry, BAT has faced fierce disputation from both(prenominal) make out and demand fronts. By having new players in the market, its monopoly market fate was eaten into and the war for farmers was on. The advantages it used to enjoy as a sole manufacturer began to slowly erode and strategies had to change.

The written report examines two periods; forrader and after 1983. It will examine the market, the twist and conduct of both periods as well as the subtopics. It similarly examines the new entrants’ environs in general BEFORE 1983 ahead this period, BAT w! as the only ceremonious tobacco manufacturing company in Kenya. Its flagship brand back because was Sportsman. Operations included the manufacture of tobacco into various products, in the first place cigarettes, smoking tobacco and cigars. It existed in a monopoly market. It was the sole producer of cigarettes in Kenya. It had been protect from competition by the colonial government until 1963. Between 1963 and 1980, it was a de...If you want to get a fully essay, order it on our website: BestEssayCheap.com

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